This eBook highlights how Data and Artificial Intelligence (AI) can serve as strategic allies for addressing the key challenges in the Consumer Packaged Goods (CPG) industry. It discusses the evolving landscape, including shifts in consumer behavior, sustainability trends, and operational challenges. 

Framework:

  1. Brands Industry at Artefact – Introduction
    1. Current landscape of the sector and its challenges: a complex value chain
    2. Trends in the CPG sector: what’s new?
    3. Turning challenges into opportunities with Data and AI: limitless potential
  2. Data Foundations: Unlocking the Potential of Data in the Brands Industry
    1. The Sell Out challenge: How to create a single source of truth?
    2. Data governance & Data Mesh at Artefact: Our convictions for a successful Sell Out data domain
    3. Our Methodology: How Artefact supports the implementation of Data Governance in companies
    4. Data partnerships for richer insights: a virtuous collaboration between brands and retailers
  3. Data-Driven Solutions in Practice: How AI Optimizes the Supply Chain
    1. Our expertise in Supply Chain: Overview of emblematic use cases, from production efficiency to demand forecasting
    2. Use Case: Optimizing Inventory Policy
  4. AI for Marketing & Sales: Driving Commercial Performance with Data
    1. Connecting brands with end consumers: the use of Customer Data Platforms and Audience Engine
    2. Marketing-ROI at Artefact: how to measure and optimize promotional strategies
    3. Ensuring the execution of the Commercial Strategy: Analytical solutions for Pricing & Revenue Management
  5. Generative Artificial Intelligence (GenAI) and Innovation in the Sector
    1. Case Study L’Oréal Trendspotter: How to identify trends to stay ahead in the cosmetics market
    2. Automation and operational efficiency: How to use GenAI in optimizations and increase productivity
    3. Insight exploration and content generation: GenAI as your greatest ally
    4. 360 Interactions: Revolutionizing customer relationships through intelligent agents
  6. Our AI Factory Methodology: Turning Data & AI Areas into Revenue-Generating Centers
    1. “What do we want to do with AI & Data?” – Defining the data strategy in the Brands world
    2. “How will we achieve these goals?” – Defining the most relevant operational model
    3. AI Factory in practice: Key pillars for its implementation
  7. Facing Challenges Similar to Those Covered in This eBook?
    1. Check out 4 reasons why Artefact is the ideal partner for your journey.

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