ADVANCED ANALYTICS

我们的数据分析和数字分析工具帮助营销人员更高效地工作并产生更好的工作结果。

数据营销

我们帮助企业测量、自动化重复性任务并落地先进的用例

我们利用数据、技术和人工智能来改善品牌的营销测量,使重复性任务自动化,并推出先进的数据科学用例。

MROI测量

Marketing ROI measurement

Using the latest developments in machine learning technologies (CausalNex), our marketing measurement tool goes further than all existing solutions.
Artefact MROI provides a single source of truth which accurately measures the incrementality of all marketing activities and other factors impacting business goals, for the first time.

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仪表盘和自动化

仪表盘和自动化

We use data, technology and AI to automate repetitive tasks and focus on business value.
Our services include:

Dashboarding.
Transforming data into insights.
Media plan building and forecasting.
Tool API connection.
Audience building.
Optimisation recommendations.
Adserver Trafficking.
Data monitoring.

投标优化

投标优化

利用媒体购买工具、原始数据和人工智能,我们是帮助品牌优化其媒体竞价策略的专家。

Measurement & Attribution strategy

Measurement & Attribution strategy

We help brands define and implement their marketing measurement strategies in order to answer key business question with data. This includes (but is not limited to):

Tracking online/offline sales attributing them to marketing activities.
Analysing the contribution of each touchpoint with multi-touch attribution tools (e.g. Google, Facebook) and custom data-driven attribution.
Marketing Mix modelling.
Defining campaign optimisation methodology through control groups.

Algorithmic segmentation (scoring, CLV, recommendation)

算法分割(评分、CLV、Recos)

我们利用数据和人工智能对客户和潜在客户进行算法细分,以便:

Find high-value segments.
Build RFM segmentation and look-alike audiences.
Recommend the next best product.
Recommend the best creative/channels.
Increase customer lifetime value.

Feed & Business Data integration

Feed & Business Data integration

我们利用数据反馈(例如与产品信息和价格有关)和商业数据,充分利用媒体合作伙伴的技术和算法。我们在谷歌营销平台(GMP--包括谷歌广告)、Facebook和需求方平台(DSP)上工作。