Improved efficiency, increased accuracy and better results.
The Martech and Adtech landscape is complex and constantly evolving. This can make it difficult for businesses to keep up with the latest trends and technologies. Google Marketing Platform (GMP) simplifies this complexity by providing a single-stack approach to digital campaign creation, analysis, and optimization.
GMP contains a variety of powerful advertising and analytics solutions that can be combined to provide businesses with a holistic understanding of their consumers’ behaviors. For example, businesses can use GMP to:
Create and manage display, video, and search campaigns across multiple channels.
Track website traffic and measure the impact of marketing campaigns.
Understand their target audiences and create more effective ad creatives.
Optimize their campaigns for maximum results.
GMP also offers a variety of integrations with other Google products, such as Google Ads, Google Analytics, and Google Tag Manager. This allows businesses to get a more complete view of their marketing performance and make better decisions about their campaigns.
Overall, GMP is a powerful platform that can help businesses of all sizes simplify the Martech and Adtech landscape and improve their marketing performance.
Why GMP with Artefact ?
Maturity Audit: We can evaluate your Adtech/Martech maturity, determine which GMP tools you need to succeed, explain how to prioritise use cases, and assess how to integrate these tools into your business.
Media Plan Analysis: We can analyse your media plans and marketing objectives to identify core use cases to deploy and campaigns to activate.
Roadmap roll-out and migration: We focus on Tier 1 markets before scaling learnings.
Platform architecture: We can define the right platform architecture for your business, and link and integrate tools based on your maturity.
Account structure (and access rights) setup: We can set up the most suitable cross-stack account structure for your objectives, operating model and invoicing requirements.
24/7 support (in 10+ languages): We are always available.
SLA management: We provide technical support and can escalate any issues with partners (e.g. Google, agencies).
On-going campaign execution: We can support your local teams based on their level of data maturity, resources, and spends.
Global invoice management : Our billing system lets local teams pay in their local currency.