This designation places Artefact among the top 10% of agencies in its market, recognizing its media buying expertise, campaign optimization, creative capabilities, and scaled portfolio management on TikTok.
Paris, September 28, 2026 – Artefact, a global leader in data and AI consulting, today announced that it has been awarded the Premier Agency Partner badge in the TikTok Marketing Partners Program.
The Premier Partner Badge is TikTok’s highest tier of agency recognition, reserved for an elite group representing agencies within the top 10% of their market. This milestone marks the evolution of the TikTok Marketing Partners Program from a single-tier framework to an exclusive two-tier model, distinguishing partners that consistently demonstrate sustained success, deep platform expertise, and operational excellence.
Connecting brands with communities through authentic entertainment
TikTok is an immersive, entertaining platform where brands have the opportunity to create videos, not ads, engaging directly with diverse communities through authentic storytelling and creative self-expression.
To help advertisers unlock meaningful business impact within this environment, the Premier Agency designation serves as a trusted signal for brands seeking partners with a proven ability to build, manage, and scale high-performing, TikTok-first campaigns.
A distinction built on TikTok’s standardized evaluation criteria
The Premier Agency status validates Artefact’s capabilities across the four standardized benchmarks defined by the program:
- Managed Portfolio Scale & Media Buying: A proven track record of scaling advertiser investments efficiently across TikTok, backed by rigorous investment benchmarks and media execution.
- Advanced Campaign Optimization: Strategic guidance and best-practice media management, applying advanced campaign optimization to deliver measurable performance across advertising objectives.
- Creative Capabilities: Proven creative production capabilities designed to build impactful, native video content aligned with TikTok community codes and storytelling formats.
- Certified Team Expertise: Deep platform proficiency and dedicated expertise across certified teams, enabling brands to build TikTok-first strategies tailored to their business goals.
Unlocking strategic enablement and priority access for advertisers
Through this badged partnership, Artefact unlocks priority platform support, early access to new ad features, and strategic enablement resources from TikTok to drive measurable growth for its clients across retail, luxury, FMCG, banking, and consumer industries.
“Achieving the TikTok Premier Agency Partner badge validates our teams’ dedication to operational excellence, creative agility, and performance on the platform. TikTok is an essential driver of brand discovery and growth for our clients worldwide. Being recognized among the top 10% of agencies in our market allows us to provide advertisers with priority support, early product access, and the specialized expertise needed to scale campaigns efficiently,” says Natacha Kocupyr, Partner Digital & Data Marketing at Artefact.
About the TikTok Marketing Partners Program
The TikTok Marketing Partners Program recognizes high-performing agency partners that demonstrate platform expertise, campaign performance, and operational excellence. The Premier Partner Badge is TikTok’s highest tier of agency recognition, awarded annually to a select group of top-performing partners representing the top 10% of their market based on managed portfolio scale, certified team expertise, creative capabilities, and advanced campaign optimization. Premier partners unlock priority platform support, early access to new ad features, and strategic enablement resources to help brands build impactful campaigns and scale on TikTok.
About Artefact
Artefact is a global data and AI services consulting company headquartered in Paris. For 10 years, it has specialized in designing and deploying artificial intelligence technologies and data-driven solutions, with a mission to accelerate AI adoption for a positive impact on people and organizations.
As a pioneer in its field, Artefact brings business consultants and engineers together to leverage data and advanced AI technologies, developing solutions that drive business impact and improve productivity across the entire enterprise value chain—while ensuring the ethical and responsible use of data.
Combining top-tier technological expertise with operational excellence, Artefact helps more than 1,000 companies worldwide accelerate their business transformation, including over 300 global enterprises such as Orange, Samsung, L’Oréal, and Sanofi. Its 2,500 experts, spread across 36 offices globally, operate in all key sectors of the economy: manufacturing, retail, luxury, consumer goods, healthcare, finance, and more.
Media Contacts
Artefact: Sophie Huss, Group CMO, sophie.huss@artefact.com
