Clients
Learn how our clients are gaining value from data and AI.
Accor x GetMint – From SEO to GEO: Boosting Brand Visibility on AI Search Engines
Until recently, travel companies secured their online visibility by focusing on traditional search engine optimization (SEO). The rise of artificial intelligence is changing the game. Today, the new challenge is to ensure brands are recommended by generative AI engines. Accor, a global hospitality leader with 45 brands spanning luxury, economy, and lifestyle, and nearly 120 million loyalty members, recognized this shift as early as 2024. The group has partnered with GetMint, a company specializing in Generative Engine Optimization (GEO), to regain control over AI recommendation engines.
BpifranceHow Bpifrance deployed agentic AI across 500 employees with Artefact and Dust
Bpifrance, France's public investment bank, faced a challenge common to large regulated organisations: AI pilots that never reached production. Working with Artefact and the French no-code platform Dust, the bank built a structured path from experimentation to scale, running a 100 person platform evaluation, standing up a governance framework validated by Legal, Compliance, IT Security, and Procurement in under four weeks, and rolling out 500 licences across every business line. In under 12 months, over 1500 individual agents had emerged from within business teams. The result is a replicable model for sovereign, bottom-up AI adoption in regulated environments.
CARREFOURHow agentic AI accelerates store openings
Carrefour is taking its digital transformation to the next level with Copilot Expansion. Developed alongside Artefact, this conversational AI agent slashes store opening market research time from months to just two minutes, boosting revenue prediction accuracy by 15 points. Discover the 4 key lessons from this real-world deployment of Agentic AI in retail.
NEXANS A 2028 global data and AI strategy roadmap built on Databricks data foundations and governance
As part of its long-term business transformation, Nexans first launched the SHIFT program to improve performance across its activities. Building on this foundation, the Group initiated SHIFT AI to leverage data and artificial intelligence as core business performance drivers. To define its global AI strategy and industrialize data at scale, Nexans partnered with Artefact and Databricks to design a 2028 AI vision, establish a unified data platform, and deploy strong data governance.
FDJ United Scaling a Data Product Operating Model
La Française des Jeux (FDJ) was publicly listed at the end of 2019. The former French monopoly then became an international group open to competition. By 2025, the Group had become a leading player in the gaming industry, offering sports betting, lotteries, poker, online gaming, and more. With €3.8 billion in revenue and operations in 13 countries, FDJ United employs over 5,000 employees. The transformation required a complete overhaul of its data and AI organization. Artefact supported FDJ United in this journey.
VINCI Airports How VINCI Airports uses AI to optimize its operational, commercial, and financial performance with Google Cloud and Artefact
VINCI Airports manages 70 airports in 14 countries, welcomes 320 million passengers per year, and generates €4.5 billion in revenue. Faced with increasing operational and environmental constraints, the operator is turning to artificial intelligence to optimize its performance. A look back at a successful transformation with Benoît Forest, Director of Operations at VINCI Airports.
BURGER KING Respond Faster, Decide Better: The Impact of AI at Burger King with Artefact
With nearly 600 restaurants, €2 billion in revenue, and 30,000 employees, Burger King is the second-largest fast-food chain in France. The brand is supported by 175 franchisees and backed by Groupe Bertrand, the leading French franchising catering group.
LEGRAND Deployment of Gaia and Elia, new GenAI products that optimize product information for employees and customers.
Legrand is a global specialist in electrical and digital building infrastructures. Their purpose is to improve lives by transforming the spaces where people live, work and meet by delivering electrical and digital infrastructures and connected solutions that are simple, innovative and sustainable. The Group’s 38,000 employees are spread across 90 countries; its products are distributed in over 200 countries.
LAGARDÈRE TRAVEL RETAIL Deployment of Lumina, a custom-built Gen AI tool that assists global business leaders in responding better and faster to the tenders the company handles annually
Lagardère Travel Retail, a global leading company with more than 170-years of history, has become a benchmark in the travel retail industry by supporting mobility in all forms. Its innovative approach combines three core business lines –Travel Essentials, Duty-Free & Fashion, and Dining – to deliver tailored solutions to deliver value for our partners and enhance passenger experiences.
