MEDIA SERVICES

Retail Media

Unlock the power of retail media to boost your brand’s visibility, drive sales, and improve ROI.

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Elevate your brand’s performance with Retail Media services.

As consumer behavior shifts toward e-commerce and online retail platforms, retail media has become a critical tool for brands looking to reach customers at key decision-making moments.

Our Retail Media Services help you capitalize on these opportunities by developing tailored strategies that improve your brand’s presence across digital retail platforms, drive sales, and enhance return on investment (ROI).

Whether you’re looking to optimize sponsored product listings, build data-driven ad campaigns, or maximize co-marketing opportunities, we offer end-to-end support.

Retail media has emerged as one of the fastest-growing digital advertising channels, offering brands the opportunity to engage consumers at key points along their shopping journey.

  • Increased Visibility and Sales: Promote your products at the exact moment when customers are making purchasing decisions, leading to higher conversion rates.
  • Enhanced Targeting Capabilities: Use first-party retailer data to target customers with personalized ads based on their browsing and purchase history.
  • Data-Driven Decision-Making: Leverage analytics and insights to optimize your campaigns, ensuring maximum efficiency and performance.
  • Improved ROI: Achieve better returns on ad spend by focusing on high-intent shoppers who are ready to buy.
  • Stronger Retail Partnerships: Build deeper partnerships with retail platforms by aligning your media strategies with their data and insights

We focus on building customized retail media strategies that align with your brand goals and the unique characteristics of each retail platform.

We ensure that your retail media investments deliver significant returns. Our team partners with leading e-commerce platforms and retail media networks to help you access premium ad placements and tools to reach your audience where it matters most.

  • Sponsored Ad Management: Optimize sponsored product listings and keyword bidding strategies to increase visibility and sales on retail platforms.
  • Performance Analytics and Optimization: Continuously track performance and refine campaigns based on data-driven insights to maximize ROI.
  • Retail Media Network Partnerships: Leverage our relationships with major retail media networks to access premium advertising opportunities.
  • Cross-Channel Integration: Integrate retail media with broader advertising efforts to create cohesive, multi-channel campaigns that enhance brand reach and sales.
  • Retail Media Strategy Development: Create tailored media strategies that align with your brand objectives and target audience.
Artefact has become an Amazon Ads Partne

Artefact has become an Amazon Ads Partner in multiple European countries (UK, Germany, France, Spain and the Netherlands).

We offer consulting services in data transformation and data marketing. The global data-driven services company creates business value through data for a wide range of advertisers across the globe.

The Amazon Ads Partner Network is a global community of agencies and tool providers that can help advertisers achieve their business goals using Amazon Ads products. The Partner Network enables Artefact to further develop its capabilities; engage more deeply with Amazon Ads, and grow its business.

Our expert content about Retail Media

Four elements to consider when selecting the right retail media network for your advertising efforts

In today’s rapidly evolving digital landscape, Retail Media Networks (RMNs) have become an essential component of the modern advertiser's strategy. During a recent webinar with...

Travel media: Smarter traveler engagement for brands; new revenue streams for hotels and airlines

In the dynamic world of digital marketing and data monetization, the retail sector has always been a pioneer, leveraging its vast data resources to open...

Data monetization opportunities for retailers: Retail Media within the CPG/Retailer data ecosystem

Sidney Zeder and Gaétan Bélan, both of Artefact, explore the opportunities of data monetization for retailers.

Retail Media: An indispensable asset for brands

While Retail Media represented only 9% of digital media investments for brands in 2019, it will soar to 43% of these investments in 2023...

Retail media, a fast-growing channel, but still in its infancy

Retail media is a fast-growing channel that is establishing itself in the media mix, but has specificities that require expertise.

Amazon Ads - Golden rules to prepare Q4

The end-of-year period is ever more strategic and competitive for brands selling their products on Amazon. Both Black Friday and the holiday season are catalysts...

Artefact launches new Amazon Scheduler tool

Increasing Sponsored Ads performance by 41% through hourly campaign management

Artefact’s 5-step plan for an effective Amazon media strategy

Launching a media campaign on Amazon is a must if you want to raise awareness and increase activity, but it’s also a complex step which...

Artefact’s five tips for success on Amazon

In 2016, e-commerce accounted for 8.5% of total global sales. From now until 2021, this figure is set to double, reaching almost 18%. It has...