MEDIA SERVICES
Retail Media
释放零售媒体的力量，提升品牌知名度，促进销售，提高投资回报率。
通过零售媒体服务提升您的品牌形象。
随着消费者行为向电子商务和在线零售平台转移，零售媒体已成为品牌希望在关键决策时刻接触客户的重要工具。
我们的零售媒体服务可帮助您利用这些机会，制定量身定制的战略，提高您的品牌在数字零售平台上的影响力，促进销售并提高投资回报率（ROI）。
无论您是希望优化赞助产品列表、建立数据驱动的广告活动，还是最大限度地利用联合营销机会，我们都能为您提供端到端的支持。
零售媒体已成为增长最快的数字广告渠道之一，为品牌提供了在消费者购物过程中的关键点吸引他们的机会。
- 提高知名度和销售额：在客户做出购买决定时推广您的产品，从而提高转换率。
- 增强定位功能：利用第一方零售商数据，根据客户的浏览和购买历史记录，为其投放个性化广告。
- 数据驱动决策：利用分析和洞察力来优化您的营销活动，确保实现最高效率和绩效。
- 提高投资回报率：通过重点关注准备购买的高意向购物者，实现更高的广告支出回报。
- 加强零售合作伙伴关系：通过将您的媒体战略与零售平台的数据和洞察力相结合，与零售平台建立更深层次的合作关系
我们专注于根据您的品牌目标和每个零售平台的独特性，制定个性化的零售媒体战略。
我们确保您的零售媒体投资获得可观回报。我们的团队与领先的电子商务平台和零售媒体网络合作，帮助您获得优质的广告投放和工具，在最重要的地方接触到您的受众。
- 赞助广告管理：优化赞助商产品列表和关键字竞价策略，提高零售平台的知名度和销售额。
- 性能分析和优化：根据数据驱动的洞察力，持续跟踪性能并完善营销活动，以最大限度地提高投资回报率。
- 零售媒体网络合作伙伴关系：利用我们与主要零售媒体网络的关系，获得优质广告机会。
- Cross-Channel Integration: Integrate retail media with broader advertising efforts to create cohesive, multi-channel campaigns that enhance brand reach and sales.
- 零售媒体战略开发：根据您的品牌目标和目标受众制定量身定制的媒体战略。
Artefact has become an Amazon Ads Partner in multiple European countries (UK, Germany, France, Spain and the Netherlands).
我们提供数据转换和数据营销方面的咨询服务。这家全球数据驱动服务公司通过数据为全球众多广告商创造商业价值。
The Amazon Ads Partner Network is a global community of agencies and tool providers that can help advertisers achieve their business goals using Amazon Ads products. The Partner Network enables Artefact to further develop its capabilities; engage more deeply with Amazon Ads, and grow its business.
Our expert content about Retail Media
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零售媒体：品牌不可缺少的资产
虽然零售媒体在2019年仅占品牌数字媒体投资的9%，但在2023年将飙升至这些投资的43%...
Retail media, a fast-growing channel, but still in its infancy
Retail media is a fast-growing channel that is establishing itself in the media mix, but has specificities that require expertise.
Amazon Ads - Golden rules to prepare Q4
The end-of-year period is ever more strategic and competitive for brands selling their products on Amazon. Both Black Friday and the holiday season are catalysts...
Artefact launches new Amazon Scheduler tool
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Launching a media campaign on Amazon is a must if you want to raise awareness and increase activity, but it’s also a complex step which...
Artefact’s five tips for success on Amazon
In 2016, e-commerce accounted for 8.5% of total global sales. From now until 2021, this figure is set to double, reaching almost 18%. It has...
