Decentralised Data Governance – The Vanguard of Innovation
In today's digital age, the antiquated idea of centralised data governance is obsolete. Decentralised Data Governance offers agility...
An expert’s view of data governance
Our Consulting Director Benelux Ties Carbo, recently discovered that Funnel's views on data governance needed some extra polishing and clarification. In an interview with Funnel he dives into the key strategies of data governance to consider.
Six weeks to define a data strategy: How Artefact helped a wellness tech leader articulate and align with a company’s data vision.
In the data world, the concept of "data for data's sake" is meaningless. At Artefact, our philosophy has always been that data strategy...
“AI & agencies” Google Guide | AI at each stage of the customer journey | on Think with Google blog
You’re reading the second chapter of the six-part guide, "AI at every stage of the customer journey".
“AI & agencies” Google Guide | Adding value with AI | on Think with Google blog
You’re reading the first chapter of the six-part guide, "How agencies use AI to increase their impact and develop new areas of expertise".
CDP is the Key: Unlocking the Value of Customer Data in Banking and Insurance
In today's data-driven world, customer data has become a strategic asset for businesses across various industries. Retail banks and...
MENA data experts: 3 mindset shifts to help your brand build a stronger personalisation foundation
About one-third of chief marketing officers in the Middle East and North Africa (MENA) say they’re investing in personalisation this year.
Big Data Platform: A Foundation for Data Solutions | Guidelines for a Future-proof and Purpose-built Platform
Big data platform have become an essential foundation for organizations to efficiently deploy data solutions.
Generative AI: To stay competitive, companies must combine data science and consciousness
Tribunes GenAI - VVT Hubforum Report | In just two months, ChatGPT has become the world's most downloaded product.
Generative AI: a consumer revolution with high-value business use cases for companies
Tribune Artefact - IMA white paper on generative AI | Since late 2022, the field of generative Artificial Intelligence has been booming.
