Amazon Ads – Golden rules to prepare Q4

26 November 2021 The end-of-year period is ever more strategic and competitive for brands selling their products on Amazon. Both Black Friday and the holiday season are catalysts for sales, increasing buying opportunities for end consumers, but also galvanising competition between brands: on price, product quality and visibility through advertising both on and off Amazon. It’s essential today to take advantage of all the tools and solutions offered by Amazon. This article highlights our 10 golden rules for harnessing the full power of the American company's advertising ecosystem.

2022-05-15T10:12:22+01:0026 November 2021|

Artefact’s five tips for success on Amazon

In 2016, e-commerce accounted for 8.5% of total global sales. From now until 2021, this figure is set to double, reaching almost 18%. It has become crucial for a brand to include this channel within their strategy and get to grips with how it works.

2022-05-15T10:25:44+01:0018 June 2019|

China Data Fact #1

This is especially true when it comes to knowing which data is most important in order to understand consumers. It is less about WHO they are, WHAT they did, and much more about HOW they behaved. The way consumers behave on an online platform will tell you more about their propensity to spend than other factors. Brands need to capture this data, and many do not.

2022-05-15T10:26:09+01:0023 January 2019|
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