At Artefact, we have been helping travel advertising navigate this crucial period for more than 10 years. Summer 2024 is finally around the corner, and we’ve uncovered some of the important points to consider if you want to succeed in the very competitive environment of digital media.
The Friends of Search 2024 program was filled with useful and insightful AI-based learnings. Check out our key takeaways for SEO.
The 11th edition of Friends of Search (FOS) proved to be a stimulating forum for exploring the burgeoning role of AI within the field of Search Marketing. This article offers our analysis of the key takeaways and insights gathered from the event.
Discover what our experts have to say about the new "Flexible Shopping Insights" feature just rolled out by Amazon Marketing Cloud (AMC). You'll learn everything there is to know about this major change that will revolutionize strategic brand deployment on Amazon. First, a quick review of the basic principles of AMC.
In this interview between Google and Artefact Benelux, we dive deeper into privacy and how to unlock succesful, durable AI-powered marketing.
Explore Performance Max (Pmax) evolution 2 years after launch: Challenges, Google's changes, and its transformative impact on online advertising.
What is the impact of AI on the PPC community and how are companies/marketers adapting to this ever-changing field? See our takeaways from FOS23.
The end-of-year period is ever more strategic and competitive for brands selling their products on Amazon. Both Black Friday and the holiday season are catalysts for sales, increasing buying opportunities for end consumers, but also galvanising competition between brands: on price, product quality and visibility through advertising both on and off Amazon. It’s essential today to take advantage of all the tools and solutions offered by Amazon. This article highlights our 10 golden rules for harnessing the full power of the American company's advertising ecosystem.
Increasing Sponsored Ads performance by 41% through hourly campaign management
It is astonishing to see that transparency in media trading remains a major issue that still continues to hamper trust between advertisers and their media partners.
