On the 20th of March, Artefact and Google had the pleasure of co-organizing a special event centered around the launch of Google’s latest innovation in Marketing Mix Modeling (MMM), the open-source model Meridian. This event was a unique opportunity for advertisers and marketers to explore how this cutting-edge tool can revolutionize marketing measurement and optimization.
For a long time, technology has been trying to be accessible beyond those who know how to code. This process has slowly evolved, from low-level programming languages that are very hard to understand such as assembly to more "high-level" ones that are much more similar to natural language, such as Python. Now, we are breaking the barrier to maybe reach a full "natural language" process of coding. Tools like Cursor AI already have a market cap of $100M dollars, and the term "vibe coding" is getting more and more popularized.
A Chief AI Officer: What’s the Role? Is this new position destined to disappear once AI is fully integrated into the company, or will it become a permanent fixture? Who is best suited for the role? Here are our insights.
The financial services industry is at a pivotal moment, where AI is no longer just an enabler but a key driver of competitive advantage. From automating routine processes to transforming decision-making, AI is reshaping financial institutions at an unprecedented scale.
The luxury sector is undergoing a profound transformation, driven by the integration of data and AI.
The adoption of Generative AI (GenAI) is unprecedented, highlighting both its transformative potential and the urgent need for businesses to adapt. Yet, most companies remain unprepared for the profound changes it brings.
FOS2025 Recap: Navigating AI in Search and Digital Marketing
In this episode of The Bridge by Artefact, Hanan Ouazan shares his expertise on AI Agents and their impact on automating business processes and accelerating productivity in the enterprise.
This year the Artefact Benelux SEO-team was attending Friends of Search 2025! This article will cover key SEO findings and strategies shared at the Friends of Search event, including insights on omnichannel visibility, Binance’s SEO growth, the evolving role of structured data, and the future of SEO in an AI-driven world.
