The world of AI is expanding rapidly, reshaping industries and societies alike. At VivaTech 2025, Vincent Luciani, Executive Chairman and Co-founder of Artefact, and Paul Midy, Member of Parliament for Paris, joined 40 Shades of Next, the podcast for French tech champions hosted by Thomas Benzazon of FeuilleBlanche Media.
Generative AI has compressed delivery times: what took eight hours now takes three. But where do the remaining five hours go?
Something subtle but seismic is happening in enterprise software. For years, SaaS thrived on UX—well-crafted interfaces designed to guide humans through increasingly complex workflows.
For decades, consulting thrived by delivering polished slide decks filled with frameworks and benchmarks.
Brands have long envied the troves of first‑party data sitting inside retailer systems. The average shopper enrols in roughly 13 loyalty programmes but stays active in barely half of them, so the “relationship” often stops at the cash register.
Artificial intelligence is rapidly reshaping the business landscape, moving beyond mere promise to become a transformative reality. However, its effective integration within organizations still presents significant challenges. Hanan Ouazan, Managing Partner and Global Lead AI Acceleration at Artefact, recently shed light on how businesses can navigate the emerging wave of AI agents across their marketing, communication, and operational processes. His insights underscored the critical imperatives for successful adoption, highlighting that while many companies are experimenting with AI, very few have achieved true, holistic AI transformation.
Artificial intelligence is no longer just a promise but a reality redefining the contours of business. However, its effective integration within organizations still presents major challenges. During an illuminating discussion with François Bracq, Head of Innovation Partners at Google, Justine Nerce, CEO of Artefact France, shared her insights on how to approach the emergence of AI agents in our marketing, communication, and operational processes. Her intervention highlighted the imperatives for successful adoption.
The digital marketing landscape is constantly evolving, driven by technological innovations that continually redefine brand engagement strategies. At the heart of this revolution is Generative Artificial Intelligence (Generative AI), a transformative force promising to reshape how creative assets are conceived, produced, and deployed for media optimization.
The Sales and Operations Planning (S&OP) process aims to align sales, operations, and finance departments around an integrated and feasible plan. More than a monthly agenda, S&OP is a continuous cycle that seeks to anticipate the future and prepare the organization to meet it efficiently. Today, Artificial Intelligence (AI) is already a reality in parts of this process — especially in demand planning. But its potential goes further: as we evolve in analytical maturity and in the integration between teams and data, AI can become a central gear for faster, more accurate decisions aligned with business reality.
