EN Archives - Page 12 of 55

Assortment Optimization with discrete choice models in Python

Assortment optimization is a critical process in retail that involves curating the ideal mix of products to meet consumer demand while taking into account the many logistics constraints involved. The retailers need to make sure that they offer the right products, in the right quantities, at the right time. By leveraging data and consumer insights, retailers can make informed decisions on which items to stock, how to manage inventory, and what products to prioritize based on customer preferences, seasonal trends, and sales patterns.

What Does AI Sovereignty Really Mean?

Artificial Intelligence (AI) sovereignty is no longer a theoretical concept—it has become a critical priority for businesses and governments worldwide. On January 30th, 2024, at the Unlimitrust Campus, a dynamic conference brought together some of the brightest minds in AI to unpack the complexities and opportunities surrounding AI sovereignty.

Partner Spotlight: Artefact Helps Deliver Enhanced Value from Your Treasure Data CDP

By joining forces together, and combining the power of Treasure Data Customer Data Platform (CDP) with Artefact’s end-to-end consultancy support services, brands can generate more business value from their marketing campaigns by offering data-driven personalized experiences.

The state of luxury today: the transformative power of data and AI

Edouard de Mézerac is Artefact’s Managing Partner, Global Lead of Luxury & Beauty and Global Lead of Industry Practices. He has spent much of his career in Asia, from Shanghai to Singapore, developing deep expertise in the region’s AI-driven luxury ecosystems. Significantly different from Western systems, China’s AI is defined by an abundance of data from its large population, and one-stop social media platforms like WeChat that differ from more decentralized Western models. Edouard and the Artefact teams have collaborated with many major luxury groups across China, the US, and Europe, giving a holistic view of the luxury industry.

Vincent Luciani, CEO and co-founder of Artefact, presented the main insights of The Future of Work with AI survey

Vincent shared positive outcomes on the benefits of generative AI boosting employee productivity and enhancing collaboration, with 92% of users reporting satisfaction.

Artefact and the Research Institute Odoxa unveil a groundbreaking study on the Future of Work with Artificial Intelligence

Artefact, a European leader in data and AI, and Odoxa, an independent research institute, have published a pioneering study on the impact of artificial intelligence on the world of work.

A Complete Guide to Customer Data Platforms

In today's data-driven world, managing data about customers can be overwhelming. This is where Customer Data Platforms (CDPs) come in. A CDP helps organizations unify, analyze, and activate customer data to create more personalized experiences and drive better business decisions. In this complete guide, we’ll explore what a CDP is, how it works, and why it’s essential for modern marketing and customer engagement strategies.

MMM Requirements and when to look for other options?

Bayesian MMM can transform your company's marketing results, but not all organizations are ready. Understand the criteria for deciding.

Apache Paimon: A Real-Time Data Lake Framework and Its Applications | The Engine Driving Data and AI Transformation

In the era of digital transformation, enterprises continuously accumulate massive data sets with growing scale and complexity.