EN Archives - Page 13 of 64

IT/OT Convergence: The path to industrial excellence

Imagine a scenario where every operational data point of an industry is continuously captured, organized, scalable, and free from cyber threats. This is the concept of IT/OT (Information Technology/Operational Technology) convergence, an evolution where the synergy between data and technology optimizes efficiency, security, and innovation in manufacturing, enabling high-quality data and robust security that support reliable and strategic decisions.

How AI-Driven Personalization Is Powering the Next Era of BFSI Engagement

Key insights from our webinar with Artefact, MoEngage and Treasure Data. We see firsthand how complex and urgent it is for BFSI organizations to evolve how they engage customers. It’s not just about going digital. It’s about going intelligent: using AI to personalize interactions, automate decisions, and build trust at every step of the customer journey.

Adapted and robust, AI is a partner for the future

The Artefact Research Center's mission is to foster an innovation ecosystem around AI and data by encouraging collaboration between university professors and representatives of international partner companies. The goal: cutting-edge research driven by data and the industrial applications of its partner companies.

Thought Leadership: Leveraging AI and Generative AI for Private Equity Success in a Volatile US Market

The US private equity market is navigating a period of heightened uncertainty. Persistent inflation, rising interest rates, geopolitical instability, and banking sector turbulence have created a volatile macroeconomic environment.

Agentic AI in practice: Strategic value for digital and data marketers

Discover how Agentic AI is driving practical, strategic advantages for digital and data marketers. From autonomous campaign optimization to personalized customer experiences, this technology empowers your team to focus on high-impact innovation.

Private banking takes the lead

In the face of upheavals of all kinds, private banking plays on its values to stay the course. For its customers and to meet its own challenges, it intends to be present. That's what the Forum de la Gestion Privée 2025 is all about.

Marketing Measurement at Work: Learnings from Nike

Learnings from Nike's marketing measurement journey emphasize the significance of a business-first mindset, the evolution of a tailored measurement toolkit, seamless integration into business processes, and fostering a data-driven culture to drive sustainable success.

Artificial Intelligence: Key enablers for achieving real productivity gains

Vincent Luciani, co-founder and Executive Chairman of Artefact, emphasizes that artificial intelligence (AI) must be concretely integrated into a company's collective processes, if it is to deliver real productivity gains. The entrepreneur will be taking part in the MKIA, an event organized by Maddyness and dedicated to AI, at the Salle Gaveau in Paris, on Tuesday April 29.

“Data Leader” interview about Data Governance with Julien Ho-Tong, Partner and Data/AI Strategy & Governance Expert at Artefact

Julien Ho-Tong holds a Master of Engineering in Applied Mathematics from INSA Lyon, and a Master of Science in Strategy & Analytics from Université Paris Dauphine.Before joining Artefact in January 2023, Julien worked at Accenture Strategy for 12 years where he was leading Data & AI Strategy for France.Julien has led more than 70 missions advising CXOs from private and public organizations across the world. He has strong expertise in Data & AI Governance (incl. AI Act), Business & AI Strategy, Data & AI ExCom acculturation, Sales & Marketing (market assessment, sales allocation, incentive schemes, CLTV optimization...), Data Monetization, and M&A. Julien has worked in several industries such as Energy & Utilities, CPG, Luxury, Retail, Telco & Media, Lifescience, Hospitality, Industrials.