EN Archives - Page 13 of 56

Women’s Empowerment Index: Measuring Progress for Women Around Europe

The fight for women’s rights has spanned centuries, marked by both significant victories and persistent challenges. A key milestone came in 1792 with Mary Wollstonecraft’s groundbreaking work, A Vindication of the Rights of Woman, which advocated for women’s education. Then the suffrage campaigns of the 19th and early 20th centuries fought vehemently to extend voting rights to women. New Zealand became the first country to grant women the right to vote in 1893, with Australia, Finland, and Norway following suit by 1913. Throughout the 20th century, feminism evolved, pushing for greater gender equality in pay, political representation, and autonomy.

AI Agents Are Changing How People Shop. Here’s What That Means for Brands.

The rapid adoption of AI agents has major implications for who captures value in consumer transactions—particularly who owns the end customer. In the pre-internet era, the balance of information between retailers and brands was relatively even: Retailers had access to granular, receipt-level data and brands could gather “sell-through” information across the broader market.

Céline Bracq and Florence Bénézit discuss the survey “Future of work with AI.”

Florence and Céline talk about how AI is revolutionizing the workplace, improving productivity, creating new opportunities, and transforming the way employees collaborate.

Privacy, Data, and Effectiveness: The State of Digital Advertising in 2025

Digital advertising and measurement are evolving fast, driven by privacy centric measures. These driving forces consist of changing legislation, growing awareness for data ethics, privacy enhancing browsers and hardware, developments such as Google’s Privacy Sandbox and data clean room solutions. Also, there are ‘new kids on the block’ introducing zero-party data technologies such as AI agents, customer questionnaires for data collection, personal data wallets where customers are in control of their data.

The Shift of Chinese Luxury Consumption Overseas: How Brands Can Leverage Data and Digitalization to Gain a Competitive Edge

In the context of slow growth in the global luxury market, Chinese consumers remain a significant force. However, their consumption behavior is undergoing notable changes.

The Autonomy Dilemma: Humans, AI, and the Future of Work

If your boss asks you for a critical number, and you use your company’s “Ultra Secure Internal GPT” to retrieve the information—only for the result to be incorrect—whose fault is it? The answer, as we all know, is yours for failing to validate the output. This creates a paradox: while companies push AI to accelerate decision-making, they place ultimate responsibility for AI-driven outcomes on humans. The question then becomes: What is the sweet spot between AI autonomy and human oversight?

Assortment Optimization with discrete choice models in Python

Assortment optimization is a critical process in retail that involves curating the ideal mix of products to meet consumer demand while taking into account the many logistics constraints involved. The retailers need to make sure that they offer the right products, in the right quantities, at the right time. By leveraging data and consumer insights, retailers can make informed decisions on which items to stock, how to manage inventory, and what products to prioritize based on customer preferences, seasonal trends, and sales patterns.

What Does AI Sovereignty Really Mean?

Artificial Intelligence (AI) sovereignty is no longer a theoretical concept—it has become a critical priority for businesses and governments worldwide. On January 30th, 2024, at the Unlimitrust Campus, a dynamic conference brought together some of the brightest minds in AI to unpack the complexities and opportunities surrounding AI sovereignty.

Partner Spotlight: Artefact Helps Deliver Enhanced Value from Your Treasure Data CDP

By joining forces together, and combining the power of Treasure Data Customer Data Platform (CDP) with Artefact’s end-to-end consultancy support services, brands can generate more business value from their marketing campaigns by offering data-driven personalized experiences.