Artefact Value By Data

Private banking takes the lead

In the face of upheavals of all kinds, private banking plays on its values to stay the course. For its customers and to meet its own challenges, it intends to be present. That's what the Forum de la Gestion Privée 2025 is all about.

Marketing Measurement at Work: Learnings from Nike

Learnings from Nike's marketing measurement journey emphasize the significance of a business-first mindset, the evolution of a tailored measurement toolkit, seamless integration into business processes, and fostering a data-driven culture to drive sustainable success.

Artificial Intelligence: Key enablers for achieving real productivity gains

Vincent Luciani, co-founder and Executive Chairman of Artefact, emphasizes that artificial intelligence (AI) must be concretely integrated into a company's collective processes, if it is to deliver real productivity gains. The entrepreneur will be taking part in the MKIA, an event organized by Maddyness and dedicated to AI, at the Salle Gaveau in Paris, on Tuesday April 29.

“Data Leader” interview about Data Governance with Julien Ho-Tong, Partner and Data/AI Strategy & Governance Expert at Artefact

Julien Ho-Tong holds a Master of Engineering in Applied Mathematics from INSA Lyon, and a Master of Science in Strategy & Analytics from Université Paris Dauphine.Before joining Artefact in January 2023, Julien worked at Accenture Strategy for 12 years where he was leading Data & AI Strategy for France.Julien has led more than 70 missions advising CXOs from private and public organizations across the world. He has strong expertise in Data & AI Governance (incl. AI Act), Business & AI Strategy, Data & AI ExCom acculturation, Sales & Marketing (market assessment, sales allocation, incentive schemes, CLTV optimization...), Data Monetization, and M&A. Julien has worked in several industries such as Energy & Utilities, CPG, Luxury, Retail, Telco & Media, Lifescience, Hospitality, Industrials.

An innovator’s approach to data and AI in travel, tourism and transportation: The Bridge interview of Florent Bernard, Managing Partner at Artefact

Florent Bernard is Managing Partner and Global Co-Lead of the Travel, Tourism & Transportation Practice at Artefact. Since joining the company in September 2022, he has spearheaded Artefact’s work in large-scale data transformation projects, supporting clients such as Accor, Groupe Barrière, VINCI Airports, Air France, and SNCF in redefining their data strategies.

The Future of AI Is Seamless, Adaptive, and Invisible.

AI is rapidly evolving toward a future where users no longer think about models, modes, or tools. Instead, systems are becoming dynamically adaptive—automatically adjusting reasoning depth, selecting the right tools, and managing resources in real time based on task complexity.

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