Interview by The Drum – Podcast: The rise and rise of digital advertising
6 May 2022 UK managing director, Pascal Coggia, took part in The Drum Deep Dive podcast, ‘The rise and rise of digital advertising’.
SEO & SEA synergy: myth or reality?
SEO & SEA synergy are two similar levers: they respond to a single user request and often dealt with separately by agencies.
Data Mesh: the path to data decentralization
In this article, Chris explains what Data Mesh is and what it isn’t, why it’s as much a mindset as an approach, its benefits and challenges.
Learning Curve of Data Governance
At Artefact, we want to address Curve of Data governance from an operational standpoint with our article series, “Insights from the field”.
Cookies are dead, long live the Customer Data Platforms (CDPs)!
To make a difference today, Customer Data Platforms (CDPs) have become the preferred solution for advertisers and content providers.
Is Facebook Prophet suited for doing good predictions in a real-world project?
This guide will help you figure whether Facebook Prophet is appropriate or not for your forecasting project.
String filters in pandas: you’re doing it wrong
String filters in Pandas is something you should avoid as the scalar_compare operator leads to performance bottlenecks.
Building your own Audience Engine
How Building your own Audience Engine: Turning the Google ecosystem into a cookieless customer data platform
Server-side tracking – the route to data privacy, security and quality, and a better user experience
Server-side tracking | Increased data protection is coming more and more into the limelight, companies have interest in high data quality.
