Interview of Florian Thiébaut “CDPs, platforms used for data centralisation and audience segmentation, become the norm”
CDPs have earned their stripes just several months after the end of third-party cookie collection in browsers - Florian Thiébaut
Boost subscriber acquisition and retention with a consumer-first mindset
In this highly competitive market, the ability to win viewers’ attention and drive subscriber acquisition and retention are important...
Server-Side Tagging
Reasons why server-side tagging is key for data control and our point of view regarding the different solutions.
How Google Ads’ new NCA feature helps manage and measure the acquisition of new clients
Until now, it has been difficult to develop new client acquisitions with Google Ads. Even if the goal is to get a good ROI or CPA...
Our report on Google Performance Max, its advantages, and the opportunities offered by this type of campaign.
Why should advertisers launch Google Performance Max campaigns? How can I make the most of Performance Max campaigns?
In netlinking, what is a natural pace?
Netlinking is one of the most used and most effective SEO practices to have a better ranking on Google.
Data Mesh: Principles, promises and realities of a decentralized data management model
Justine Nerce and Killian Gaumont (Artefact) along with Amine Mokhtari (Google Cloud) conducted a Data Mesh Workshop.
Consumer attention and its importance for paid media
Our attention spans are rapidly diminishing. In a little over a decade, the average human attention span dropped from 12 to eight seconds (Microsoft, 2015). Even goldfish have longer attention spans: they can concentrate for an average of nine seconds! And these are results from a seven-year-old study; the situation’s probably even worse today.
Industrializing carbon footprint measurement to achieve neutrality
To achieve carbon neutrality and faced the climate emergency, the challenge for large companies is first to track the carbon footprint.
