How to scale personalization efforts with data-driven marketing
To succeed in today's environment, marketers need to scale personalization efforts with data-driven strategies.
Data & ML challenges for 2022
Key 2021 data & ML trends… and what they mean for 2022
Data & Analytics Trends 2022 Podcast with Artefact CEO, Vincent Luciani
2021 was a year of transition marked by a strong increase in data maturity. This podcast explores trends to be expected in the months to come in regards to accelerating 1P data collection, expanding brands' CDPs and increasingly probabilistic approaches to performance measurement.
How to quickly compare two datasets using a generic & powerful SQL query
A step-by-step guide to ease datasets comparison via a ready-to-use Structured Query Language template
Out of cookies? Fuel an AI-based Audience Engine with first-party data for accurate targeting!
The transformation of the technical and regulatory environment around collecting and processing personal data is profoundly impacting the ability of marketers to precisely target and measure their audiences. Brands need to review their data strategies if they are to continue to accurately reach their audiences and optimise their media budgets.
Scoring Customer Propensity using Machine Learning Models on Google Analytics Data
A deep-dive on how we built state of the art custom machine learning models to estimate customer propensity to buy a product using Google Analytics data.
The path to developing a high-performance demand forecasting model – Part 4
Until now we have mainly talked about forecasting regular products that have been on the shelf for quite some time. But what about products that have been very recently launched ?
Amazon Ads – Golden rules to prepare Q4
The end-of-year period is ever more strategic and competitive for brands selling their products on Amazon. Both Black Friday and the holiday season are catalysts for sales, increasing buying opportunities for end consumers, but also galvanising competition between brands: on price, product quality and visibility through advertising both on and off Amazon. It’s essential today to take advantage of all the tools and solutions offered by Amazon. This article highlights our 10 golden rules for harnessing the full power of the American company's advertising ecosystem.
The road ahead: data-driven marketing is critical for the evolving car industry
To the casual observer, the motor industry might seem in good health, with electric and hybrid vehicles increasingly appearing on our streets and driverless cars becoming a reality, not to mention people preferring the safety of their car over public transport following the coronavirus pandemic. But this surface view belies an industry in flux, facing change from several directions.
