Learn how to maximise the potential of your digital marketing campaigns with Google Marketing Platform (GMP) with Artefact. Discover the basics of GMP and how to get the most out of it for your business.
Artefact is a French data and AI services company whose mission is to improve business productivity and profitability.
Experts and thought leaders on both artificial intelligence, digital marketing and data science shared their thoughts on the new dawn of AI.
First-party data has become a crucial asset for businesses seeking to understand and engage with their customers effectively.
Learn how to effectively collect and utilise first-party data at scale and unlock the full potential of your organisation's data.
Michael (Minchun) ZHOU, Qingyi WANG, give a brief introduction to AIGC, and delivered hands-on use cases for CxOs about analytical...
On Thursday 18th May, Artefact hosted their London AI Summit, in collaboration with Google and Microsoft. Here, experts and thought leaders on both artificial intelligence, digital marketing and data science discussed the emerging trends in the industry. Artefact's Heads of SEO and PPC presented the following speech on what Generative AI will mean to the future of search.
Artefact has developed a bespoke library of data use cases for emerging tourism destinations that address the focus areas discussed above.
Tourism boards or destination authorities must first know which phase the destination is in, and understand the strategic imperatives needed to evolve to the next phase. They should then identify the data use cases required to address each strategic imperative and select which data use cases to prioritize for each phase, as indicated in the chart above.
