Bayesian Media Mix Modeling with limited data
How to estimate the impact of channels between Sales and Marketing? The Media Mix Modeling is the solution, Statistics are the main resource.
Measuring the CO2eq impact of your Python Notebook (Azure ML)
After my 1st story on code optimisation to reduce my computing time by 90%, I was interested in knowing the CO2eq impact saved by my changes.
Personalised marketing in the cookieless era
The technological advancements and GDPR regulations are pushing companies to think of new ways to offer personalised marketing.
From vision to execution: A five-step plan for companies undergoing data transformation
Data transformation has been a hot topic in the business world for almost a decade, but it’s gained even more importance since COVID-19.
Why Facebook’s Conversions API integration should not be a question of IF but HOW to implement
Organisations are forced to comply with new standards and adjust the way they operate continuously (Facebook’s Conversions API)
The five most pressing challenges Chief Data Officers currently face
The role of Chief Data Officers continues to grow and CDOs move up in hierarchy across companies’ leadership boards.
How to get your Performance Max in top shape
The PPC track at Friends of Search 2022 was dominated by one topic: Performance Max. So, what’s all the fuss about?
Retail media, a fast-growing channel, but still in its infancy
Retail media is a fast-growing channel that is establishing itself in the media mix, but has specificities that require expertise.
What does the end of cookies mean for Customer Data Platforms?
Today’s rapidly-changing regulatory and technological climate makes DMPs obsolete as they were designed around third party data (cookies).
