Leveraging satellite imagery for machine learning computer vision applications
5 May 2021 A step by step guide on how to collect and preprocess satellite imagery data for machine learning algorithms
Why paid search practitioners must embrace automation
21 April 2021 Innovations such as Auto Applied Recommendations and even the changes in match types are taking control away from the PPC practitioner and into the black box. But rather than fear the worst, we should embrace automation, says Tristan Sanders, Head of Performance at Artefact UK.
Conditions required for successful AI-driven digital transformation
19 April 2021 Artificial Intelligence (AI) is increasingly becoming part of everyday language of businesses as they look for better, quicker and smarter ways to run. But despite the promise it offers, the majority of initiatives will not deliver business outcomes.
What is the single most transformative digital marketing trend of the last few years?
16 April 2021 Tristan Sanders, Head of Performance at Artefact UK, puts the case forward for the deeper interrogation of audiences, enabled by the proprietary tech they’ve built on top of Google BigQuery.
1st party data: Taking control in the cookie-less marketing era
As we step into the cookie-less marketing era come 2022, the rules of marketing will evolve and it is imminent for marketers to adapt their ways of marketing operations.
The path to developing a high-performance demand forecasting model — Part 1
14 April 2021 Demand forecasting is always challenging, we all know that. In this series of articles you will understand the main challenges of developing a complex forecasting model on a real world problem.
Serving FastAI models with Google Cloud AI Platform
30 March 2021 In this second article of the series of two, I will dive into the deployment and the serving of our models at scale.
Automating the training of ML models with Google Cloud AI Platform
25 March 2021 How we handled the training and the deployment of our FastAI models using AI Platform — Part I
When data creates a monster, it’s time for bravery
24 March 2021 When a business comes to depend on the data silos that are hurting it, it’s time for brave leadership and a comprehensive strategy for data, writes Hannes Weissensteiner, Managing Director DACH at Artefact.
