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Data & AI transformation in the healthcare industry: The Bridge Interview of Justine Nerce, CEO of Artefact France

In this interview, Justine Nerce explains how AI is helping to meet the major challenges facing pharmaceutical companies, research laboratories and hospital institutions: Accelerating market access and controlling R&D costs, combating drug shortages, equal access to care. The healthcare sector is an industry in tension, and AI is now seen as a key transformation factor and innovation gas pedal. In this exchange with Caroline Goulard, journalist and CEO of two data companies Dataveyes and Modality, Justine shares some use cases.

Perspectives on AI: A live podcast at VivaTechnology 2025 with Vincent Luciani, Co-founder of Artefact, and Paul Midy, Member of Parliament for Paris

The world of AI is expanding rapidly, reshaping industries and societies alike. At VivaTech 2025, Vincent Luciani, Executive Chairman and Co-founder of Artefact, and Paul Midy, Member of Parliament for Paris, joined 40 Shades of Next, the podcast for French tech champions hosted by Thomas Benzazon of FeuilleBlanche Media.

From Efficiency to Impact: Escaping the AI Slack Trap

Generative AI has compressed delivery times: what took eight hours now takes three. But where do the remaining five hours go?

The SaaS Panic – When Agents Begin to Bypass the Interface

Something subtle but seismic is happening in enterprise software. For years, SaaS thrived on UX—well-crafted interfaces designed to guide humans through increasingly complex workflows.

From Slideware to Shipping: The Rise of the Agentic Process Owner (APO)

For decades, consulting thrived by delivering polished slide decks filled with frameworks and benchmarks.

When Conversations Become Channels

Brands have long envied the troves of first‑party data sitting inside retailer systems. The average shopper enrols in roughly 13 loyalty programmes but stays active in barely half of them, so the “relationship” often stops at the cash register.

How do you manage the emergence of AI agents in your marketing and communication organization, as well as in your business processes?

Artificial intelligence is rapidly reshaping the business landscape, moving beyond mere promise to become a transformative reality. However, its effective integration within organizations still presents significant challenges. Hanan Ouazan, Managing Partner and Global Lead AI Acceleration at Artefact, recently shed light on how businesses can navigate the emerging wave of AI agents across their marketing, communication, and operational processes. His insights underscored the critical imperatives for successful adoption, highlighting that while many companies are experimenting with AI, very few have achieved true, holistic AI transformation.

The future of marketing in the era of AI Agents: Reimagining organization and processes

Artificial intelligence is no longer just a promise but a reality redefining the contours of business. However, its effective integration within organizations still presents major challenges. During an illuminating discussion with François Bracq, Head of Innovation Partners at Google, Justine Nerce, CEO of Artefact France, shared her insights on how to approach the emergence of AI agents in our marketing, communication, and operational processes. Her intervention highlighted the imperatives for successful adoption.

Scaling creative asset production with Generative AI for optimized media performance

The digital marketing landscape is constantly evolving, driven by technological innovations that continually redefine brand engagement strategies. At the heart of this revolution is Generative Artificial Intelligence (Generative AI), a transformative force promising to reshape how creative assets are conceived, produced, and deployed for media optimization.