14 May 2020 Rather than investing in expensive tools to develop data-driven marketing use cases, brands can use Google Analytics 360 to start small, drive value and scale first, says Fabien Cros, Consulting Director and Charles Lucas, Consulting Manager at Artefact France.
29 April 2020 COVID-19 has had a huge impact on the media industry. Guillaume Balloy, Managing Director at Artefact France, assesses the cost implications on social ads, paid search and programmatic advertising.
28 April 2020 In the post-corona world, refining your pricing strategies will be just as important as developing your data-driven marketing, says Fabien Cros, Consulting Director at AI and data-driven consulting firm Artefact.
16 April 2020 As more companies appoint Chief Digital and Data Officers, a new study from Artefact defines their profiles, the challenges they face, and their evolution within organisations.
8 April 2020 In the fashion business, trend spotting is essential. Artefact UK MD Sarah De Martin explains how brands can use data to spot what’s next.
1 April 2020 The coronavirus crisis is changing consumer behaviours — potentially, forever. Hannes Weissensteiner, MP, Artefact DACH, predicts how this will impact the advertising industry.
30 March 2020 As the coronavirus crisis continues to dominate headlines, brands are increasingly reassessing their marketing budgets. Ron Szigetti, Senior Programmatic Consultant at Artefact Benelux, considers how to balance short-term sales with long-term gains.
9 March 2020 Having a dedicated ‘AI Factory’ will accelerate your business, says Vincent Luciani, Co-founder and Global COO of Artefact
3 March 2020 From unlocking smartphones to accessing services online, facial recognition is already impacting our everyday lives. Philippe Rolet, Co-founder and CTO at Artefact outlines the best examples.
