1st party data: Taking control in the cookie-less marketing era
As we step into the cookie-less marketing era come 2022, the rules of marketing will evolve and it is imminent for marketers to adapt their ways of marketing operations.
The path to developing a high-performance demand forecasting model — Part 1
14 April 2021 Demand forecasting is always challenging, we all know that. In this series of articles you will understand the main challenges of developing a complex forecasting model on a real world problem.
Serving FastAI models with Google Cloud AI Platform
30 March 2021 In this second article of the series of two, I will dive into the deployment and the serving of our models at scale.
Automating the training of ML models with Google Cloud AI Platform
25 March 2021 How we handled the training and the deployment of our FastAI models using AI Platform — Part I
When data creates a monster, it’s time for bravery
24 March 2021 When a business comes to depend on the data silos that are hurting it, it’s time for brave leadership and a comprehensive strategy for data, writes Hannes Weissensteiner, Managing Director DACH at Artefact.
Second-party data partnerships: when your basic data is gold for someone else
16 March 2021 The concept of data monetisation has been used everywhere and by everyone… But other than the GAFA, very few companies have successfully monetised their data and created a real income stream from it. Of course, data has been a key driver for the most recent business successes, but it seems that the big promises of data monetisation never really bore fruit for most. That’s because most companies didn’t yet explore second-party data partnerships, says Fabien Cros, Data Consulting Director at Artefact France.
How far are we from delivering truly personalised advertising at scale?
26 February 2021 While audiences are becoming increasingly receptive to personalised advertising, many are still sceptical of its execution and implementation. So, how far are we from delivering truly personalised advertising at scale? Tristan Sanders, Head of Performance Marketing at Artefact, considers how advertisers can move forward.
Data Analysts: Feeding creatives with contextual Data
23 February 2021 Where data was once used only to measure performance, revenue goals and conversion rates, today, companies with solid historical data can also use it as input for content creation. Daniel de Vos, Manager Data & Analytics at Artefact Netherlands explains how.
Boosting online retail activity by upskilling sales and marketing teams.
23 February 2021 Ecommerce is more than an opportunity for brands: it’s a necessity, say Thomas Faure, Senior Consulting Manager – E-Retail Lead and Guillaume BAROIN, e-Retail Consultant at Artefact. They explain how upskilling programmes can accelerate overall business growth.
