The old transparency battle Vs the new world of digital media agencies
It is astonishing to see that transparency in media trading remains a major issue that still continues to hamper trust between advertisers and their media partners.
Incorporating AI for 2020 and Beyond in Business
Artefact UK’s VP of Data Ryo Katsuki sits down for a fireside discussion on the importance of incorporating AI into your business in 2020. He also advises on the most efficient way to do so.
Large Nordic companies miss potential on Google
Search engine optimization does not top the list of sexy marketing disciplines.
Performance is dependent on power quality
Artefact’s three things to remember about the reality of AI:
Guidelines for a First-Time Data Strategy
Some dread it; some delight in it; either way, the construction of a data infrastructure requires perfect understanding of data and its resulting use cases.
Governments make AI an economic priority
The world is becoming ever more aware of AI’s potential. There is real momentum, evidenced by the race for global leadership in artificial intelligence.
Data Marketing : breaking the silos
It’s no secret that data marketing is huge.
Are Cloud and AI inseparable?
With the cloud, users are offered abstract Infrastructure as a Service (IaaS*) rather than finite resources they can buy, known as on-premise infrastructure. The cloud can also offer an application (PaaS*: Platform as a Service) or a function (FaaS*: Function As A Service).
3 tips to optimise your Amazon product pages from Artefact
Creating quality content on Amazon is critical to a brand’s success and will influence two aspects of your activity.
