String filters in pandas: you’re doing it wrong
String filters in Pandas is something you should avoid as the scalar_compare operator leads to performance bottlenecks.
Building your own Audience Engine
How Building your own Audience Engine: Turning the Google ecosystem into a cookieless customer data platform
Server-side tracking – the route to data privacy, security and quality, and a better user experience
Server-side tracking | Increased data protection is coming more and more into the limelight, companies have interest in high data quality.
How AI is improving the patient care journey
AI has the potential to transform the healthcare industry with digital solutions. So how AI is improving the patient care journey?
Artefact Talent Development Model: A template for continuous career growth
Artefact Talent Development Model: we thrive on transparency and innovation. We’re committed to sharing our best practices with others.
How to scale personalization efforts with data-driven marketing
To succeed in today's environment, marketers need to scale personalization efforts with data-driven strategies.
Data & ML challenges for 2022
Key 2021 data & ML trends… and what they mean for 2022
Data & Analytics Trends 2022 Podcast with Artefact CEO, Vincent Luciani
2021 was a year of transition marked by a strong increase in data maturity. This podcast explores trends to be expected in the months to come in regards to accelerating 1P data collection, expanding brands' CDPs and increasingly probabilistic approaches to performance measurement.
How to quickly compare two datasets using a generic & powerful SQL query
A step-by-step guide to ease datasets comparison via a ready-to-use Structured Query Language template
