How will Google’s cookieless world impact brands?
22 Jan 2020 Google’s decision to phase out third-party cookies in Chrome will change how brands target consumers. Florian Thiebaut, Consulting Director at Artefact Paris, assesses the impact.
22 Jan 2020 Google’s decision to phase out third-party cookies in Chrome will change how brands target consumers. Florian Thiebaut, Consulting Director at Artefact Paris, assesses the impact.
An algorithm for generating synthetic rare events of all types
The Allure of AI-Driven Advertising Meta’s initiative aims to simplify
Increasing Sponsored Ads performance by 41% through hourly campaign management
19 November 2019 Pascal Coggia, Artefact UK’s Managing Partner of Data and Consulting, explains how brands can use AI and data to forecast the popularity of their products and inform their marketing and operations.
Artefact’s Natacha Kocupyr, asks TUI France’s Audrey Durousseau, Head of Paid Traffic, and Loïc Davrinche, Director of Digital Operations, how the “brand with a smile” is riding on the crest of a performance wave.
Medical coding today: a manual workflow Medical coding is the
Often perceived as a menace, AI can, on the contrary, enable the media to dedicate themselves to what comprises their true added value: investigation, perspective-taking, analysis…
It is astonishing to see that transparency in media trading remains a major issue that still continues to hamper trust between advertisers and their media partners.
