It was a blast! First we won the first place in the category “Innovation” at the e-Commerce Berlin Award with our GenAI Persona Generator, a product to generate Personas based on companies real customer data.
The next day we opened the Premium D Stage together with Christian Leihner from Unilever, talking about Cookiecalypse, Retail Media and why this is one efficient way to scale your Company in 2024.
How every company can use data & AI to do the work of days and weeks within just one hour – GenAI Persona Generator
We are very proud to have been awarded first place in the “Innovation” category at the e-Commerce Berlin Awards for this solution. This shows once again how important Artefact’s role as a pioneer in the field of AI and data is and what impact such a solution can have on an entire company.
With the “GenAI Persona Generator” we received first place in the “innovation” category at the e-Commerce Germany Award, which does the work of several days/weeks in less than an hour.
Read more about the GenAI Persona Generator and how it works here
HOW GENERATIVE AI REINVENTS DATA SHARING FOR MORE PERSONALIZED, SECURE MARKETING
First Party Data, Retail Media, Data Partnerships – more important than ever
With 2024 being the year google wants to pull the plug on third party data cookies every company has to rethink their marketing strategy and find new more efficient ways to reach new and existing customers. This is why companies now start to invest more and more in Retail Media Strategy. In Germany alone it is expected to be around 4 Billion € of Media Budget that will be invested in Retail Media. Meaning, Data Partnerships, First Party data collection and Consent become more and more important.
As Artefact recognized the added value of data partnerships early on, we have been committed to supporting and initiating data exchange partnerships between companies for several years. We not only have the necessary strategic experience, a broad network of retailers, brands and experts, but also a deep understanding of data, consent and technology.
We are currently experiencing a massive demand for experience in the field of retail media and data partnerships. That is why we have formed a retail media focus group, which has set itself the task of shaping the landscape for Germany and working together with brands, retailers and start working closely with the BVDW to define Retail Media Landscapes in the german market. The Federal Association of the Digital Economy e. V. (BVDW) is the advocacy group for companies of all sizes that operate digital business models or whose value creation is based on the use of digital technologies.)
Read more about Artefacts way to support companies with Data Partnerships and Retail Media here:
HOW DOES ARTEFACT SUPPORT UNILEVER ON RETAIL MEDIA USE CASES TO INCREASE ITS SALES?
Overall the Expo was a big success. We met so many interesting people, from different countries with different needs, challenges and backgrounds – one topic they all had in common – they all wanted to hear more about Artefact and how to create value with data and AI.
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