Clients

Learn how our clients are gaining value from data and AI.

  • <span class="highlight">ADEO</span> Improving product referencing speed and quality with AI

    ADEO Improving product referencing speed and quality with AI

    Clear and precise product sheets are essential for delivering a great customer experience and ensuring the performance of an e-commerce site. ADEO, the parent company of Leroy Merlin, is integrating artificial intelligence (AI) to transform its product data management processes, which had become too complex and time-consuming. From collecting supplier information to enriching product attributes, each step is being redesigned to gain fluidity, speed, and accuracy.

  • <span class="highlight">TF1</span> Data collaboration at the heart of the group’s media strategy – A concrete case: Graph:ID

    TF1 Data collaboration at the heart of the group’s media strategy – A concrete case: Graph:ID

    Launched in January 2024, the TF1+ platform marks a strategic turning point for the TF1 Group, shifting from a replay-based TV logic to a true streaming platform. At the heart of this transformation: more unified and collaborative data structuring through the Graph:ID project, deployed with Artefact.

  • <span class="highlight">RIYADH AIR</span> Intelligence Blueprint: Embedding AI, data, and trust from day one

    RIYADH AIR Intelligence Blueprint: Embedding AI, data, and trust from day one

    Riyadh Air is Saudi Arabia’s new national carrier, set to launch operations in 2025 with a bold ambition: to become one of the world’s most digitally advanced airlines. Backed by the Kingdom’s broader Vision 2030 agenda, the airline is positioned to do more than move people from one destination to another—it seeks to reimagine travel as a fully connected, guest-centric experience.

  • <span class="highlight">ACCOR</span> Optimizing Marketing Investments with MMM

    ACCOR Optimizing Marketing Investments with MMM

    Accor is a world-leading hospitality group offering unique and meaningful experiences across more than 5,600 hotels and 45+ brands in over 110 countries. With an unparalleled brand portfolio ranging from luxury to economy, Accor has been delivering hospitality expertise for over 50 years.​ To refine its marketing strategy and boost topline growth, Accor partnered with Artefact to implement a Marketing Measurement framework relying on Incrementality tests and Marketing Mix Modeling (MMM) enabled by Google models.

  • <span class="highlight">ARDIAN</span> Identifying AI use cases and adoption strategies to drive business value and efficiency

    ARDIAN Identifying AI use cases and adoption strategies to drive business value and efficiency

    Ardian is a world-leading private investment house, managing or advising $177bn of assets on behalf of more than 1,680 clients globally. Specializing in Private Equity, Real Assets and Credit, Ardian offers clients of all types, from individual investors to private banks and wealth managers, a wide range of investment opportunities to meet their specific needs.

  • <span class="highlight">DOLCE<b>&</b>GABBANA</span> Capturing emerging beauty trends with data & AI

    DOLCE&GABBANA Capturing emerging beauty trends with data & AI

    For Dolce&Gabbana Beauty, intellectual property is sacred. When their legal department was first approached about AI, there was some skepticism. But after working with Artefact's data and artificial intelligence experts, D&G was able to turn what they initially viewed as untrustworthy into a significant competitive advantage over other players in the luxury goods industry.

  • <span class="highlight">OVHCLOUD</span> How Artefact successfully supported OVHcloud’s first multichannel branding campaign

    OVHCLOUD How Artefact successfully supported OVHcloud’s first multichannel branding campaign

    Artefact’s digital marketing team leveraged its cross-channel media expertise and data-driven approach to help OVHcloud, a global player and European leader in cloud computing, stand out in a highly competitive and dynamic market. Together with OVHcloud’s marketing team, Artefact designed and launched the brand’s first multichannel branding campaign in the UK: “The world needs different.”

  • <span class="highlight">LEGRAND</span> Deployment of Gaia and Elia, new GenAI products that optimize product information for employees and customers.

    LEGRAND Deployment of Gaia and Elia, new GenAI products that optimize product information for employees and customers.

    Legrand is a global specialist in electrical and digital building infrastructures. Their purpose is to improve lives by transforming the spaces where people live, work and meet by delivering electrical and digital infrastructures and connected solutions that are simple, innovative and sustainable. The Group’s 38,000 employees are spread across 90 countries; its products are distributed in over 200 countries.

  • <span class="highlight"> BNP PARIBAS</span> An AI Efficiency program to accelerate the transformation program of the BCEF entity

    BNP PARIBAS An AI Efficiency program to accelerate the transformation program of the BCEF entity

    When BNP Paribas was ready to launch its AI acceleration program, they turned to Artefact’s teams of experts to help them build an AI Factory. “The AI Factory is a response to our desire to move beyond the concept and PoC phases and to be able to generate value rapidly, securely and reliably by integrating with our information system,” says Anne-Sophie Bourdet, Data & AI Leader - AI Factory Director at BNP Paribas.