Artefact brands its creative division Artefact 3000, a “future-friendly” agency driven by data – the DNA of Artefact.
30 October 2020
Artefact has branded its creative department as ARTEFACT 3000 in order to accelerate awareness of its unique positioning in the market, which combines creativity with data science to drive consumer brands forward.
Artefact has branded its creative department as ARTEFACT 3000 in order to accelerate awareness of its unique positioning in the market. The team combines creativity with data science to drive consumer brands forward in an inventive way.
Having been fully integrated within Artefact for the last three years, Artefact 3000 is a “future-friendly” creative department which uses data and digital tools to help brands produce innovative campaigns that drive real return on investment.
Mixing creative talent with data know-how, Artefact 3000 is currently made up of more than thirty creatives in Paris. Working alongside Artefact’s data scientists, the team uses insights drawn from advanced audience analytics to create targeted, personalised branding campaigns.
Artefact 3000 is led by François Brogi, a creative who has 20 years of experience working at leading advertising agencies. The management team also comprises multi-award-winning creative director Romain Pergeaux, and lead strategist Jean Allary.
“Artefact 3000 is a future-friendly business and this is reflected in the way we work,” said François Brogi, head of Artefact 3000. “We want to help brands embrace the future, by using data to be more inventive. We believe in embracing the latest AI technologies and Precision Marketing methodologies, and collaborating with our clients in an agile, transparent and friendly way. We are very proud to be part of Artefact, and aim to deliver Value by Data in everything we do.”
Over the last three years, Artefact 3000’s work has regularly produced best-in-class creative work and won awards for a broad portfolio of clients, which currently includes Total Direct Energie, Perrier, Accor, Kenzo, Fisher-Price, Coyote, Nexity, and Klorane. In 2020 alone, the team was named as one of the best creative shops in France by CBNews, and, most recently, was recognised at the Grand Prix Stratégie awards for its work with Nexity.
“We are proud to see our creative team’s activity grow within Artefact and the launch of the Artefact 3000 branding marks a milestone in the team’s growth,” said Guillaume de Roquemaurel, co-founder and Co-CEO of Artefact. “We are excited to see what we can achieve by combining data with creativity in the advertising world.”
To learn more, visit our new website artefact3000.com