It’s become harder than ever to target effectively with Paid Search campaigns
Largely because the channel is evolving all the time. In fact, since 2019, there have been more significant developments in market than in the last fifteen years combined.
At Artefact, we help brands optimise their Search Engine Advertising (SEA) and Pay-Per-Click (PPC) campaigns to stay one step ahead of their competitors.
Having worked in Paid Search since it was first bought on a CPM basis in 2001, we know how to target the right consumers with the right messages at the right times and generate leads efficiently.
How we work
Our approach goes beyond keywords, copy and bids; we integrate directly into our clients’ business and marketing goals to drive value at every level of their organisations.
Our methodology is data-led and goes beyond the first point of sale to drive sustainable and efficient growth in the medium and long term.
Understanding customer behaviour at a fundamental use level allows us to place the right products and services in front of the right people at the right times, reducing wasted marketing budgets and allowing further growth opportunities to be identified at demographic, locational and cohort levels.
Integrating advanced product and audience feeds optimised toward specific business goals means that we’re able to reduce the cost of customer purchase CPA by significant percentage points regardless of industry sector.
Our bespoke reporting and automation platforms reduce the time cost to businesses for activities that are non-direct value driving and allow our teams to become strategic business partners in identifying opportunities in market.
Our approach helps brands drive market share, using search as both a channel and a platform for their goals. As the industry as a whole becomes more automated, we help uncover strategic business wins — be it through audience integrating, product feed optimisation, cohort bidding for more valuable customers or understanding competitor behaviour in market and multiple markets.