During this first edition of the Data & AI Circle Sverige in Stockholm, we are excited to dedicate this morning to AI for Retail. AI is already revolutionizing the retail industry across the full value chain – from store operations to assortment management, to Retail Media. To illustrate and explain how to scale AI use cases to improve sales and profitability, we have three excellent speakers coming over.

The first is Djamel Mostefa from Adeo, Head of Data & AI at Adeo. Next up, we have Alexander Percivall, Senior Partner Engineer at Google Cloud Nordics. And the last but definitely not least speaker is Elina Ashkinazi-Ildis, who is currently a Retail Partner at Artefact France and who has previously worked at Carrefour, one of the largest global retailers, where she built and ran the Carrefour-Google AI Lab.

In the second of a series of events in Stockholm, Djamel, Alexander, and Elina will dive deep into the opportunities and challenges of AI for Retail.

Agenda

  • 08:30 Kick-off breakfast

  • 09:30 Keynote speech by Djamel Mostefa from Adeo

  • 10:15 Fika / Coffee break

  • 10:30 The effects of GenAI in Marketing presented by Alexander Percivall (Senior Partner Engineer at Google Cloud Nordics)

  • 11:00 Lessons on AI adoption from Elina Ashkinazi-Ildis (Retail Partner at Artefact France, former Carrefour-Google AI Lab Director)

  • 11:30 Closing

Speakers

Elina Ashkinazi-Ildis

Elina Ashkinazi-Ildis, Partner Consulting

Artefact France

Djamel Mostefa

Djamel Mostefa, Head of Data and AI

Adeo

Alexander Percivall

Alexander Percivall, Senior Partner Engineer

Google Cloud Nordics

Charlotte Påhlman

Charlotte Påhlman, Head of Business Development GMP Northern Europe

Google Marketing

Grégoire Bouyer

Grégoire Bouyer, Partner Manager

Google Marketing

Arnold Struik

Arnold Struik, Managing Partner Europe

Artefact

Arnold is Managing Partner at Data & Consulting Artefact Europe, where he leads end-to-end data and AI-driven business transformation. With a background in strategy consulting at BCG and leadership roles at SparkOptimus and Royal Ahrend, he brings deep expertise in innovation, digital transformation, and sustainable business. He also co-founded Ahrend Hergebruik and serves on the board of Go Ahead Eagles.

Sid Mohan

Sid Mohan, Director of Data Science

Artefact Northern Europe

Sid has been a key contributor to Artefact’s success for over 6 years, progressing from Senior Data Scientist to his current role as Director of Data Science. He has recently been pivoting to applications of reasoning and inference in the context of LLMs, while also being involved in several Agentic AI missions for the Luxury & Pharma industry.