This award rewards the strategy implemented around the use of shopper data to develop Mattel’s eCommerce sales through retail media campaigns on and outside the Cdiscount ecosystem, via the new Cdiscount Advertising Retail Solutions platform!
A big thank you to Maïana Darmendrail and Romain Rabiniaux for their trust, all the Cdiscount Advertising teams for their support and congratulations to the e-Retail team! Cédric Chamoux Christophe Blot Etienne BLANCHET Arnaud Cappelaere Chloé Goumondie Pierre DAVICCO Christian K. and Thomas FAURE
Discover how Artefact helped boost Mattel’s online sales on Cdiscount (relevanC Advertising) retail media platform
[WATCH]
Helping brands boost their online sales, relevanC Advertising and Artefact are providing brands, such as Mattel, with a framework for online retail success.
In this video, Maïana Darmendrail– Digital Marketing & e-Retail Manager at Mattel France,Thomas Faure – E-Retail Lead at Artefact, and Cedric Chamoux – Retail Media Director at relevanC Advertising, share their experience lifting the sales of Mattel’s brands on the Cdiscount ecommerce platform.
The Nuit des Rois awards the best digital marketing systems, based on two main criteria: performance and innovation. The idea is to highlight the best campaigns and, through them, exciting and specialised professions that are still too little in the limelight.
The 8th edition of the Nuit des Rois took place on 17 June 2021. On the programme: discovery of the prize list and strong market trends. Discover the podium!
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