MEDIA SERVICES
Paid Search
Optimize ROI by integrating cross-channel signals.
Maximize efficiencies by embracing full search PPC & SEO synergies.
By leveraging data-driven strategies, you’ll be empowered to allocate resources and investments effectively in response to the continuously evolving search environment.
Maximize efficiencies by embracing full search PPC & SEO synergies.
Search has evolved thanks to AI and ML, but legacy complex account structures have remained unchanged.
Artefact will tailor your PPC structure based on what is best for your business to improve your bottom line and drive performance.
While both Google and our agency approach recommend the adoption of modern search strategies, it is important to note that every business is different, and some modifications to modern search could be made in specific circumstances.
Supercharge your PPC campaigns.
Powered by internal business data.
Artefact will incorporate your business data to enhance the Google Ads Smart Bidding algorithm.
KPIs will be defined based on your need and will vary from new users, to product margin, to availabilities and more.
By customizing these metrics, we ensure that your campaigns are precisely aligned with your business objectives. This targeted approach not only maximizes performance but also drives sustainable growth.
PPC Brand Incrementality.
Many large advertisers have a significant share of investment for Brand PPC and are constantly looking for methodology to challenge (or not) this strategy.
Artefact PPC team collaborated with the client’s data teams to deploy a bespoke incrementality test to evaluate the incremental performance of Brand PPC.
Artefact, being a certified Test & Experiment partner by Google, used an mROI solution and compared actuals to predicted values from a forecasting model using regression analysis.
Our expert content about Digital Marketing.
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SEO for LLMs: How to rank in Large Language Models
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Artefact Benelux debuts in Best Analytics with 4.5 stars in Emerce 100
Artefact Benelux debuts with 4.5 stars in Best Analytics in Emerce 100's list of 2025. Additionally, we've been awarded 4 stars in “Best Digital Marketing...
FOS2025 Recap: Navigating AI in Search and Digital Marketing
FOS2025 Recap: Navigating AI in Search and Digital Marketing
Friends of Search 2025 Recap: SEO Takeaways by Artefact
This year the Artefact Benelux SEO-team was attending Friends of Search 2025! This article will cover key SEO findings and strategies shared at the Friends...
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In today’s rapidly evolving digital landscape, Retail Media Networks (RMNs) have become an essential component of the modern advertiser's strategy. During a recent webinar with...
How does generative AI create more personalized marketing?
Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here's a look back at what Hanan...
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At Artefact, we have been helping travel advertising navigate this crucial period for more than 10 years. Summer 2024 is finally around the corner, and...
Full-funnel media setup: Combining paid and organic social media strategies
To achieve full-funnel marketing success, a company must balance both paid and organic media strategies. Each approach has its own strengths and supports the other:...
Google I/O Announcements and What They Mean for the Future of Search
Google I/O 2024 has set the stage for a new era of search, driven by powerful AI technologies, with the announcement that AI Overviews will...
Artefact Benelux achieves 4.5 stars for best Digital Marketing Agency in Emerce100
Artefact Benelux is listed in the top-2 of the Best Digital Marketing Agencies in Emerce 100's list of 2024.
