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Marketplace retailing: why product selection is the key to smart selling

Marketplace retailing: why product selection is the key to smart selling

14 June 2021
The stay-at-home lifestyles forced on most people by the coronavirus pandemic has – as is already well-documented – accelerated many trends that were already visible prior to the start of 2020.
Powering your call centre with artificial intelligence

Powering your call centre with artificial intelligence

3 June 2021
Learn how to improve customer satisfaction and create added-value using Google Contact Center AI. Read about the key outcomes of the webinar on March 30th presented by Matthieu Myszak - Data Consulting Director, Artefact and Julien Tribout - Sales Lead Google Contact Center AI.
The path to developing a high-performance demand forecasting model — Part 2

The path to developing a high-performance demand forecasting model — Part 2

27 May 2021
In this following article of a large series of posts dedicated to demand forecasting, we will focus on how to model promotions, a key driver in sales forecasting, looking at what a typical promo dataset looks like, how features should be crafted, with a step-by-step example in Python, and how complex promotional granularity can be dealt with.
Intelligent sales: preparing for the imminent sales revolution

Intelligent sales: preparing for the imminent sales revolution

24 May 2021
Fabien Cros, Data Consulting Director, Artefact, describes a seamless world where a sales team can operate via a centralised sales command centre (SCC), and more importantly, how this world is adaptable now.
Google keeps innovating: Responsive Search Ads are now the standard advertising type

Google keeps innovating: Responsive Search Ads are now the standard advertising type

17 May 2021
Google keeps innovating: Responsive Search Ads are now the standard advertising type
The untapped wealth of WeChat data for brands

The untapped wealth of WeChat data for brands

11 May 2021
Brands are not fully realising the opportunity of both capturing and actioning on WeChat's many data touchpoints, with much
data sitting unused in third-party systems. The data and consulting director at Artefact advises how to unlock WeChat's data
dam.
Leveraging satellite imagery for machine learning computer vision applications

Leveraging satellite imagery for machine learning computer vision applications

5 May 2021
A step by step guide on how to collect and preprocess satellite imagery data for machine learning algorithms
Why paid search practitioners must embrace automation

Why paid search practitioners must embrace automation

21 April 2021
Innovations such as Auto Applied Recommendations and even the changes in match types are taking control away from the PPC practitioner and into the black box. But rather than fear the worst, we should embrace automation, says Tristan Sanders, Head of Performance at Artefact UK.
Conditions required for successful AI-driven digital transformation

Conditions required for successful AI-driven digital transformation

19 April 2021
Artificial Intelligence (AI) is increasingly becoming part of everyday language of businesses as they look for better, quicker and smarter ways to run. But despite the promise it offers, the majority of initiatives will not deliver business outcomes.
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