7 July 2021 Reconciliation between theory and reality, or between persona types and their effective targeting via media activation tools such as Google Ads or Facebook Ads, can pose serious issues and lead to a loss of media investment profitability.
22 June 2021 Shopping for gifts is a struggle for me. Especially when it comes to gifting my mom. A couple of weeks ago, I was looking for some ideas for her birthday. As usual, I was late and as usual, I was pretty uninspired.
21 June 2021 Data-Driven Marketing | This seems the perfect moment for the widespread adoption of Customer Data Platforms or CDPs.
24 May 2021 Fabien Cros, Data Consulting Director, Artefact, describes a seamless world where a sales team can operate via a centralised sales command centre (SCC), and more importantly, how this world is adaptable now.
17 May 2021 Google keeps innovating: Responsive Search Ads are now the standard advertising type
11 May 2021 Brands are not fully realising the opportunity of both capturing and actioning on WeChat's many data touchpoints, with much data sitting unused in third-party systems. The data and consulting director at Artefact advises how to unlock WeChat's data dam.
16 April 2021 Tristan Sanders, Head of Performance at Artefact UK, puts the case forward for the deeper interrogation of audiences, enabled by the proprietary tech they’ve built on top of Google BigQuery.
As we step into the cookie-less marketing era come 2022, the rules of marketing will evolve and it is imminent for marketers to adapt their ways of marketing operations.
16 March 2021 The concept of data monetisation has been used everywhere and by everyone… But other than the GAFA, very few companies have successfully monetised their data and created a real income stream from it. Of course, data has been a key driver for the most recent business successes, but it seems that the big promises of data monetisation never really bore fruit for most. That’s because most companies didn’t yet explore second-party data partnerships, says Fabien Cros, Data Consulting Director at Artefact France.
