To the casual observer, the motor industry might seem in good health, with electric and hybrid vehicles increasingly appearing on our streets and driverless cars becoming a reality, not to mention people preferring the safety of their car over public transport following the coronavirus pandemic. But this surface view belies an industry in flux, facing change from several directions.
11 July 2021 A really promising tool for manufacturers with a strong Amazon product presence that aims at improving media performance and increasing revenue through holistic ROI measurement.
7 July 2021 Reconciliation between theory and reality, or between persona types and their effective targeting via media activation tools such as Google Ads or Facebook Ads, can pose serious issues and lead to a loss of media investment profitability.
22 June 2021 Shopping for gifts is a struggle for me. Especially when it comes to gifting my mom. A couple of weeks ago, I was looking for some ideas for her birthday. As usual, I was late and as usual, I was pretty uninspired.
21 June 2021 Data-Driven Marketing | This seems the perfect moment for the widespread adoption of Customer Data Platforms or CDPs.
24 May 2021 Fabien Cros, Data Consulting Director, Artefact, describes a seamless world where a sales team can operate via a centralised sales command centre (SCC), and more importantly, how this world is adaptable now.
17 May 2021 Google keeps innovating: Responsive Search Ads are now the standard advertising type
11 May 2021 Brands are not fully realising the opportunity of both capturing and actioning on WeChat's many data touchpoints, with much data sitting unused in third-party systems. The data and consulting director at Artefact advises how to unlock WeChat's data dam.
16 April 2021 Tristan Sanders, Head of Performance at Artefact UK, puts the case forward for the deeper interrogation of audiences, enabled by the proprietary tech they’ve built on top of Google BigQuery.
