Unleash the power of first-party data with a Customer Data Platform
The digital media landscape is changing and requires a new approach. Read how a CDP can help you turn first-party data into relevant actions in this article.
CDPs and the Business of Data in Sports and Entertainment
In the sports and entertainment industry, data is collected from thousands of different consumer touchpoints 24 hours a day, every day.
Revitalise your Marketing Measurement in the era of Privacy (or) for better decision making
Causality Models are the future of marketing. Register for our event to learn how to implemend such a model and to see how Artefact implemented these models for clients.
Personalised marketing in the cookieless era
The technological advancements and GDPR regulations are pushing companies to think of new ways to offer personalised marketing.
What does the end of cookies mean for Customer Data Platforms?
Today’s rapidly-changing regulatory and technological climate makes DMPs obsolete as they were designed around third party data (cookies).
Cookies are dead, long live the Customer Data Platforms (CDPs)!
To make a difference today, Customer Data Platforms (CDPs) have become the preferred solution for advertisers and content providers.
Building your own Audience Engine
How Building your own Audience Engine: Turning the Google ecosystem into a cookieless customer data platform
Server-side tracking – the route to data privacy, security and quality, and a better user experience
Server-side tracking | Increased data protection is coming more and more into the limelight, companies have interest in high data quality.
Artefact Talent Development Model: A template for continuous career growth
Artefact Talent Development Model: we thrive on transparency and innovation. We’re committed to sharing our best practices with others.
