6 May 2022 UK managing director, Pascal Coggia, took part in The Drum Deep Dive podcast, ‘The rise and rise of digital advertising’.

27 April 2022 SEO & SEA synergy are two similar levers: they respond to a single user request and often dealt with separately by agencies.

28 October 2021 Nowadays, advertising saturation on all channels causes the message we want to transmit to be too repetitive and does not inspire interest for the user. In this sense, the option of generating coherent Storytelling for the user can be a complicated task. If we have a brief where video actions and storytelling are proposed, I think that the YouTube Ad sequence could be an option to value. Using this type of strategy, we have seen increases in frequency up to 2.4x and Brand Awareness up to 4x through YouTube Brand lift measurements.

21 April 2021 Innovations such as Auto Applied Recommendations and even the changes in match types are taking control away from the PPC practitioner and into the black box. But rather than fear the worst, we should embrace automation, says Tristan Sanders, Head of Performance at Artefact UK.

26 February 2021 While audiences are becoming increasingly receptive to personalised advertising, many are still sceptical of its execution and implementation. So, how far are we from delivering truly personalised advertising at scale? Tristan Sanders, Head of Performance Marketing at Artefact, considers how advertisers can move forward.

10 February 2021 Many articles have been written about Apple’s latest iOS 14 update, and the ad restrictions it introduces. Arnaud Marro, Head of Social Media at Artefact, and Cecile Megens, Sr. Paid Media Consultant, analyse the impact on marketing performance and explain how advertisers can respond.

22 June 2020 These days, half of Google searches don’t result in website clicks. Naguib Toihiri, Head of SEO & Growth at Artefact MENA, explains how brands can turn these new challenges into opportunities.

30 March 2020 As the coronavirus crisis continues to dominate headlines, brands are increasingly reassessing their marketing budgets. Ron Szigetti, Senior Programmatic Consultant at Artefact Benelux, considers how to balance short-term sales with long-term gains.