The AI marketing landscape has fractured. While Anthropic and Perplexity are backing away from ads entirely to protect user trust, OpenAI has launched a performance-focused CPC Ads Manager, and Google is shifting toward agentic shopping. Here are the five key developments reshaping conversational commerce in spring 2026, and what they mean for European brands.
Large Language Models are astonishingly capable. They summarize, translate, reason, and code (better than me). But unlike me, they have also become notorious for inventing facts with unnerving confidence.
Whilst tongue-in-cheek, I’ve always found the advice ‘never make predictions, especially about the future’ to be solid, and never more so than in AI-land. Three years ago AI was touted as an accelerant for modern, cloud-native software companies; super-charging well-staffed, industry-leading developer teams to deliver better products at an increasingly accelerated rate.
The public sector stands at a decisive moment. With global public debt reaching an unprecedented $102 trillion in 2024, governments are caught between opposing structural forces. On one side, fiscal space is shrinking rapidly, with over 3.4 billion people living in countries that spend more on debt interest than on health or education. On the other side, citizen expectations are soaring, demanding digital services that rival the speed and personalization of Big Tech.
As we move through the second quarter of 2026, the global dialogue around AI has reached a critical turning point. The initial fascination with generative models has matured into a demand for measurable industrial impact. In the Middle East, a region currently serving as a global laboratory for the world’s most ambitious digital giga- and megaprojects, the question is no longer about AI’s potential, but about its performance at scale.
As "transformation debt" paralyzes traditional marketing, the strategic imperative for 2026 shifts from simple content generation to autonomous execution. Learn how Agentic AI is dismantling silos, reducing campaign latency, and freeing human creativity for high-level strategy.
From the breakout of DeepSeek R1 to the viral “Raising a lobster” trend (OpenClaw adoption), all within just a year, AI in China is being adopted and scaled in a fundamentally different way, rapidly translating into tangible commercial value.
How did a premium beauty brand significantly reduce its "zombie products," boost catalog visibility, and slash traffic costs in just a few weeks? This article examines the strategic deployment of AI that made it possible.
Watch the Replay About Jean-François Mazaud: Currently COO France
