Measuring true marketing ROI while navigating the cookieless world
Experts and thought leaders on both artificial intelligence, digital marketing and data science shared their thoughts on the new dawn of AI.
Why you need a cross-department first-party data strategy before you use customer match solutions
First-party data has become a crucial asset for businesses seeking to understand and engage with their customers effectively.
Accelerate your global first-party data strategy by standardising data measurement and consent
Learn how to effectively collect and utilise first-party data at scale and unlock the full potential of your organisation's data.
What CxOs Need to Know: Generative AI Impact on Daily Business
Michael (Minchun) ZHOU, Qingyi WANG, give a brief introduction to AIGC, and delivered hands-on use cases for CxOs about analytical...
What does Generative AI mean for the future of search?
On Thursday 18th May, Artefact hosted their London AI Summit, in collaboration with Google and Microsoft. Here, experts and thought leaders on both artificial intelligence, digital marketing and data science discussed the emerging trends in the industry. Artefact's Heads of SEO and PPC presented the following speech on what Generative AI will mean to the future of search.
Artefact data transformation toolkit: use cases & enablers.
Artefact has developed a bespoke library of data use cases for emerging tourism destinations that address the focus areas discussed above.
Data intelligence for tourism destinations.
Tourism boards or destination authorities must first know which phase the destination is in, and understand the strategic imperatives needed to evolve to the next phase. They should then identify the data use cases required to address each strategic imperative and select which data use cases to prioritize for each phase, as indicated in the chart above.
The four phases of tourism destinations.
An emerging destination must secure a critical mass to be recognized as a “must-visit” destination. The diagram below illustrates the four phases of such tourism destinations. This evolution represents the ideal growth pathway; while not all destinations are able to reach the advanced phases, this should be their objective.
The growth deadlock of emerging tourism destinations.
As several countries in MENA strive to strengthen their positions as global tourism destinations and travel hubs, data analytics and intelligence have become crucial to establishing global presence and gaining competitive edge. In fact, data can help these countries break the growth deadlock of emerging destinations by fueling marketing excellence, stimulating supply creation and improving visitor experience.
