11 May 2021 Brands are not fully realising the opportunity of both capturing and actioning on WeChat's many data touchpoints, with much data sitting unused in third-party systems. The data and consulting director at Artefact advises how to unlock WeChat's data dam.
5 May 2021 A step by step guide on how to collect and preprocess satellite imagery data for machine learning algorithms
21 April 2021 Innovations such as Auto Applied Recommendations and even the changes in match types are taking control away from the PPC practitioner and into the black box. But rather than fear the worst, we should embrace automation, says Tristan Sanders, Head of Performance at Artefact UK.
19 April 2021 Artificial Intelligence (AI) is increasingly becoming part of everyday language of businesses as they look for better, quicker and smarter ways to run. But despite the promise it offers, the majority of initiatives will not deliver business outcomes.
16 April 2021 Tristan Sanders, Head of Performance at Artefact UK, puts the case forward for the deeper interrogation of audiences, enabled by the proprietary tech they’ve built on top of Google BigQuery.
As we step into the cookie-less marketing era come 2022, the rules of marketing will evolve and it is imminent for marketers to adapt their ways of marketing operations.
14 April 2021 Demand forecasting is always challenging, we all know that. In this series of articles you will understand the main challenges of developing a complex forecasting model on a real world problem.
30 March 2021 In this second article of the series of two, I will dive into the deployment and the serving of our models at scale.
25 March 2021 How we handled the training and the deployment of our FastAI models using AI Platform — Part I
