3 March 2021 Everyone talks about BERT, GPT-3, XLNet… but did you know that with some simple NLP 101 preprocessing you can already extract valuable insights from your data?
23 February 2021 Working on NLP projects? Tired of always looking for the same silly preprocessing functions on the web, such as removing accents from French posts? Tired of spending hours on Regex to efficiently extract email addresses from a corpus? Amale El Hamri will show you how NLPretext got you covered!
29 January 2021 Formulating a coherent AI strategy, and deploying value-adding and efficient use cases is a struggle for many businesses. Alexandre Thion de la Chaume, Partner, Data Consulting at Artefact, explains how these processes can be streamlined through the AI Factory model.
25 January 2021 By definition, search is one of the major levers of digital marketing. In this article, Vincent Laquerriere, Account Executive at Artefact, explains how to optimise your Google positioning strategy to stay ahead of your competitors, and how to maximise your use of Google campaign management tools by integrating data that’s important to your company.
25 January 2021 With the introduction of opt-in permissions for apps, iOS 14 will make it harder for brands to target consumers on an individual level and to measure results of marketing activities. Bobby Gray, Head of Analytics and Data Marketing at Artefact, considers the impact and explains how brands can respond using first-party data.
21 January 2020 To implement GA4 successfully, companies first need to implement a dual setup with their current Universal Analytics property and upskill their digital marketing teams accordingly. Cyril Calvet, Senior Data Analyst at Artefact France, explains how.
20 January 2021 Chinese users spend 4.7 hours a day or more on their smartphones, generating massive amounts of data. Xavier Mussard explains how segmentations capturing personas, life stage, and engagement can offer personalisation in the world’s largest internet market.
7 January 2021 To see real returns on AI and Machine Learning investments, business leaders first need to understand the cause-and-effect relationships impacting performance. Siddharth Mohan, Senior Data Scientist at Artefact Netherlands & France, explains how Causal Intelligence can boost performance.
5 January 2021 Marketing attribution tools, like Facebook Attribution, Google Analytics and Adobe Analytics can help marketers gain unique insights into what their consumers are doing across channels and touchpoints — but only if they set them up correctly. Katharina Zilke, Head of Social Media at Artefact Germany, outlines the five steps marketers can take to give themselves the best chances of success.
