25 November 2020 Call centers advisors are starting to see NLU emerging in their day to day lives, helping them answering customers’ requests more easily. For a tool to do that, it must be able to recognize at the same time the customer request and its characteristics, in other words, an intent and named-entities.
24 November 2020 This October, Artefact hosted a webinar with home insurance company HomeServe to discuss how speech analytics is helping the company improve its customer experience and boost business performance. In these extracts, Mickael Loreau, Innovation and Products Director at HomeServe, chats with Artefact Data Consulting Director Matthieu Myszak and Hanan Ouazan, Director – Data Science VP, about the progress they have made so far.
Author Charbel Naba Software Engineer Artefact
29 October 2020 This summer, big brands boycotted Facebook over allegations it was profiting from hate speech — putting many smaller brands under pressure to follow suit. To avoid such difficult decisions in future, smaller brands should start building more diverse social media strategies says Jack Harrington, Paid Social Manager at Artefact UK.
28 October 2020 Data platforms have revolutionised how brands store, analyse and use data — but to use them more efficiently they need to start embedding data governance as code, writes Justine Nerce, Data Consulting Director, and Jean-Baptiste Charruey, Manager Data Engineering, at Artefact.
The Allure of AI-Driven Advertising Meta’s initiative aims to simplify
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16 October 2020 Lockdowns have strengthened the influence of online prosumers – people who consume but also produce their own products. To stay ahead of these ‘microbrands’, marketers can use AI to predict the next craze, says Cyril Fekete, Consulting Partner at Artefact.
12 October 2020 Too many marketers are still relying on inaccurate first-party data. In this article, Joachim Sontag, Consulting Director at Artefact Germany, explains how brands can clean up their dirty data’’, build a connected data loop, and future-proof their data architecture.
