Consumer and Market insights to translate data into customer-centric growth.
Building custom AI & data-powered tools to detect early, actionable market & consumer insights.
Well-established brands are seeing their playing field disrupted by agile newcomers, with a high understanding of micro-segmented consumer needs and faster time-to-market capabilities.
It is more than ever crucial for brands to know which trends to bet on, that will compose the future hit products, and what confident decision to make regarding innovation strategy.
We empower brands to detect and apprehend emerging consumer & market trends and behaviours, to seize opportunities in brand/product development or prevent potential business threats ahead of the competition.
TRENDS DETECTIONIt is more than ever crucial for brands to know which trends to bet on, that will compose the future hit products, and what confident decisions to make regarding innovation strategy. We build tailor-made AI & data-powered solutions to support your teams in: – Catching early trends & consumer insights to identify future hit products and make earlier and more accurate decisions. – Shortening product innovation decision-making processes – Gaining significant time-to-market or even win first-mover advantage.
TAILOR-MADE SCORING METHODOLOGY“The first step in exceeding our customer’s expectations is to know those expectations” – Roy Hollister Williams.
Knowing your customers requires the ability to measure their probability to make an action: purchasing a new product, terminating a subscription, etc.
We have developed a scoring methodology tailored to meet all your business specifications, structured in several steps, from:
– Choosing the action you want to predict,
– Identifying, collecting and reconciling the required data sources,
– Designing and developing tailored features to bringing forward key insights
to developing a custom algorithm assigning a probability for customers to undertake said action.