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From CDP to GPT: Building Your Future Consumer Engagement Strategy Now
The Artefact Singapore data & AI consulting team, with our Tech Partner, Treasure Data, a leading solutions provider of Customer Data Platform (CDP), took part...
10 AI tools which will evolve UK property businesses in 2024
AI has already dramatically changed how we work, live and interact with others. It will also have a considerable impact on the UK’s property sector....
Social housing trends in 2024: leveraging data to improve resident journeys
As advanced data use cases and AI applications increasingly influence how corporations make decisions, we look at what trends are likely to impact the UK...
Retail Media, GenAI Persona Generator – E-Commerce Berlin Expo 2024 in a nutshell
It was a blast! First place in the category “Innovation”with our GenAI Persona Generator, talked on stage about Retail Media and how Data Partnerships help...
Unlocking growth and efficiency: Leveraging Customer Data Platforms in financial organizations
Customer Data Platforms (CDPs) are one of the key technological enablers for staying competitive in a rapidly evolving industry landscape. CDPs aggregate, segment, and leverage...
Google’s Consent Mode update: What does it mean for your business?
Discover what Google's changes in Consent Mode mean for your business and gain practicle advise from our experts.
Why you need LLMOps
This article introduces LLMOps, a specialised branch merging DevOps and MLOps for managing the challenges posed by Large Language Models (LLMs)...
Navigating the New Era of Cookieless Advertising
The shift away from cookies doesn't need to feel so chaotic. Dive into the new technologies and first-party data strategies that performance marketers are embracing...
Unleashing the Power of LangChain Expression Language (LCEL): from proof of concept to production
LangChain has become one of the most used Python library to interact with LLMs in less than a year, but LangChain was mostly a library...
How does generative AI create more personalized marketing?
Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here's a look back at what Hanan...
How the strong demand for vacation travel, also makes the metasearch engines boom again. An overview for the travel industry.
Despite the significant, major price comparison websites and online travel agencies (OTAs) have survived these difficult times.
Is the dependence on voucher publishers in affiliate marketing a self-made problem?
Among advertisers, there are always skeptics about affiliate marketing. One of the concerns of advertisers is a predominance of the participation of voucher publishers in...
Uncovering the threats and opportunities from the constant industry evolution for my affiliate program
The setup of an affiliate program can shortly not become the best practice anymore. Networks, advertisers and even publishers need to keep an eye on...
Where to care: deploying data science to find optimal care home locations
Advanced data science solutions - combined with experienced land agents - increase the likelihood of acquiring high occupancy care home sites.
How we handled profile ID reconciliation using Treasure Data Unification and SQL
In this article we explain the challenges of ID reconciliation and demonstrate our approach to create a unified profile ID in Customer Data Platform, specifically...
Pushing the boundaries of experimentation and measurement with innovative new modeling techniques
Emmanuel Malherbe, Head of Research Center at Artefact, met recently with Sid Mohan, Director Data Science & Global Lead for Causal AI Research & Marketing...
How savvy marketing management can boost sales and solve sophisticated business questions
Bertrand Brisou, Data & Analytics Director at Artefact, met recently with Emmanuel Malherbe, Head of Research Center at Artefact, to discuss his work as leader...
Three trends paving the way for the future of marketing mix modeling
Aleksandra Semenenko, Director of Data Science & Global lead on Marketing Measurement at Artefact, recently sat down with Emmanuel Malherbe, Head of Research Center at...
Safeguarding data privacy in a GenAI-driven future
Learn how incorporating Privacy by Design (PbD) principles into GenAI solutions is essential for data privacy.
The role of data and AI in empowering climate action
At the "AI for Climate" networking event held on December 6, 2023, at COP28 in the UAE, Artefact brought together a diverse audience. The event...
Generative AI Unveiled for CIO: Strategies and Solutions
Artefact hosted an exclusive seminar in our Shanghai office tailored specifically for Chief Information Officers (CIOs) to delve into the world of Generative AI (GenAI)...
Snowflake’s Snowday ’23: Snowballing into Data Science Success
As we reflect on the insights shared during the ‘Snowday’ event on November 1st and 2nd, a cascade of exciting revelations about the future of...
Unbundled CDPs, the CDP Market Disruptor
Customer Data Platforms (or CDPs for short) have been popular in the market for some time now, but the category truly came to full fruition...