Stay inspired with our latest blog articles.
Insights / AI Technology – Data – Data Marketing
How far are we from delivering truly personalised advertising at scale?
26 February 2021 While audiences are becoming increasingly receptive to personalised advertising, many are still sceptical of its execution and implementation. So, how far are we from delivering truly personalised advertising at scale? Tristan Sanders, Head of Performance Marketing at Artefact, considers how advertisers can move forward.
Insights / AI Technology – Data – Data Science
Data Analysts: Feeding creatives with contextual Data
23 February 2021 Where data was once used only to measure performance, revenue goals and conversion rates, today, companies with solid historical data can also use it as input for content creation. Daniel de Vos, Manager Data & Analytics at Artefact Netherlands explains how.
Insights / Data Science – Machine Learning
Introducing NLPretext, a unified framework to facilitate text preprocessing – published in Medium Tech Blog
23 February 2021 Working on NLP projects? Tired of always looking for the same silly preprocessing functions on the web, such as removing accents from French posts? Tired of spending hours on Regex to efficiently extract email addresses from a corpus? Amale El Hamri will show you how NLPretext got you covered!
Insights / Data Consulting – Digital Commerce
Boosting online retail activity by upskilling sales and marketing teams
23 February 2021 Ecommerce is more than an opportunity for brands: it’s a necessity, say Thomas Faure, Senior Consulting Manager – E-Retail Lead and Guillaume BAROIN, e-Retail Consultant at Artefact. They explain how upskilling programmes can accelerate overall business growth.
Insights / Data Analytics – Data Consulting
Interview: How Nissan is transforming in the digital world
17 February 2021 In this Q+A, Dév Rishi Sahani, Nissan’s Global Head of Customer Experience Data Analytics & Reporting, chats with Pascal Coggia, Artefact Partner and UK Managing Director, to explain how the Japanese car giant has accelerated its digital transformation over the last few years and is now using data and BI Hubs to drive operational efficiencies and sales around the world.
Insights / Digital Activation – Marketing
The real impact of the iOS 14 update on Facebook Advertising (and how advertisers should respond)
10 February 2021 Many articles have been written about Apple’s latest iOS 14 update, and the ad restrictions it introduces. Arnaud Marro, Head of Social Media at Artefact, and Cecile Megens, Sr. Paid Media Consultant, analyse the impact on marketing performance and explain how advertisers can respond.
Insights / Data Analytics – Data Marketing
Why linking Adjust and Google Cloud Platform can improve data-based marketing strategies
8 February 2021 Collecting user data is easy. However, understanding how to maximise value and respond to real-time behaviour changes is far more challenging. Jenson Jacob, Data & Analytics Manager at Artefact MENA explains why linking Adjust and Google Cloud Platform can improve data-based marketing strategies.
Insights / AI Technology – Medium Blog
Sales forecasting in retail: what we learned from the M5 competition – published in Medium Tech Blog
5 February 2021 In this article, Data Scientist Maxime Lutel sums up his learnings from the M5 sales forecasting competition, which consisted in predicting future sales in several Walmart stores. He will walk you through our solution and discuss what machine learning model worked the best for this task.
Insights / AI Technology – Medium Blog
How did we use computer vision to help medical experts diagnose Follicular Lymphoma? – published in Medium Tech Blog
5 February 2021 In this data science article, Yague Thiam, Senior Data Scientist, explains how Artefact has developed a deep-learning algorithm to assist pathologists in diagnosing Follicular Lymphoma.
Insights / Data Consulting – Machine Learning
From idea to implementation: Becoming an AI Factory
29 January 2021 Formulating a coherent AI strategy, and deploying value-adding and efficient use cases is a struggle for many businesses. Alexandre Thion de la Chaume, Partner, Data Consulting at Artefact, explains how these processes can be streamlined through the AI Factory model.
Insights / Data Consulting – Data Strategy & Trends
Cracking personalisation in China
28 January 2021 Chinese users spend 4.7 hours a day or more on their smartphones, generating massive amounts of data. Xavier Mussard explains how segmentations capturing personas, life stage, and engagement can offer personalisation in the world’s largest internet market.
Insights / Data Consulting
Welcome to the Google Analytics 4 revolution
21 January 2020 To implement GA4 successfully, companies first need to implement a dual setup with their current Universal Analytics property and upskill their digital marketing teams accordingly. Cyril Calvet, Senior Data Analyst at Artefact France, explains how.
Insights / AI Technology – Digital
Causal Intelligence: The key to boosting AI performance in business
7 January 2021 To see real returns on AI and Machine Learning investments, business leaders first need to understand the cause-and-effect relationships impacting performance. Siddharth Mohan, Senior Data Scientist at Artefact Netherlands & France, explains how Causal Intelligence can boost performance.
Insights / Data – Digital
How to master the basics of people-based media attribution
5 January 2021 Marketing attribution tools can help marketers gain unique insights into what their consumers are doing across channels and touchpoints — but only if they set them up correctly. Katharina Zilke, Head of Social Media at Artefact Germany, outlines five steps to success.
Insights / SEO
Apple Search and Google: a false comparison
4 January 2021 A persistent rumour has been around since 2014: Apple is developing its own search engine. Mounting evidence indicates it’s true, but its purpose isn’t necessarily what most people think, says Oliver Perbet, SEO Manager at Artefact France.