Google x Artefact

1st party data: Taking control in the cookie-less marketing era.


As we are stepping into a cookie-less marketing era, the rules of marketing are evolving and we marketers should adapt our ways of marketing operations as well. In this webinar, we will share our PoVs on the use of 1st party data in marketing with concrete examples and steps to help you get ready.


Diana Britt

Diana Britt, Cloud Head of Retail and Consumer Strategy APAC


Diana Britt has been a recognized sales leader for over 20 years. She has been with Google for ten years with experience across both products and industries in Cloud. Diana relocated from Silicon Valley to Singapore to Head Google’s Retail/Consumer/MFG Cloud Industry in JAPAC working with customers to transform their business, drive business process optimization and provide her customers a path to secure a proven return on investment. Diana has vast experience across key customers in industry, just a few include 7&i, Fast Retailing, Air Asia, Samsung, Pepsico, Toyota & Broadcom. Prior to Google Diana was at Oracle, Salesforce and Bluewolf an IBM company where she ran their Cloud Consulting Practice.

Serene Tan

Serene Tan, APAC Director, Media & Activation


Graduated from the National University of Singapore, Serene spent 6 years in China (Shanghai) where she led Artefact China as Managing Director, Serene is now driving Artefact APAC from Singapore leading teams from SGP, HK, and KL to manage regional brands’ digital transformation. With an affinity for luxury Maisons and retailers, the Clients who grew with her range from LVMH, Dior, Chanel, DFS.

Kevin Cheung

Kevin Cheung, Senior Data Consulting Director


Kevin has more than 10 years of experiences in banking, marketing, process consulting and assisting global clients in digital transformation projects. After joining Artefact, Kevin has been focusing on data / digital ecosystem evaluation, customer journey orchestration as well as AI marketing applications for consumer brands in Asia Pacific.