AI for Marketing

A Celebration of 10 Years Artefact

Artefact celebrates her 10th anniversary! In honour of this milestone, Artefact Benelux is hosting a celebration at their office in Utrecht. During this afternoon, we combine our roots with the future with AI for Marketing. The line-up of speakers is promising and after the presentations we will move the celebration to our iconic rooftop where we will toast to our 10th anniversary. Join the celebration by registering via the button on your right.


  • 15:30 Walk in and welcome

  • 16:00 Opening and presentation: Data and AI as a Revenue Center – Using the Data Factory methodology to create tangible value with AI by Arnold Struik – Managing Partner Artefact Northern Europe

  • 16:25 Marketing Analytics & AI by Gijs van Eysden – Data & Measurement Lead at Google

  • 16:55 Keynote speech by Asa Carlo – Performance and Insights Lead & Ieva Aleksonyte – Senior Data Analyst at Basic-Fit

  • 17:15 Cheers to our 10th anniversary in the sun at our rooftop terrace

  • 17:30 Drinks & live DJ at the rooftop terrace

  • 19:00 End of the event


Gijs van Eysden

Gijs van Eysden, Head of Data & Measurement


Asa Carlo

Asa Carlo, International Performance & Insights Manager


Ieva Aleksonyte

Ieva Aleksonyte,


Arnold Struik

Arnold Struik, Managing Partner

Artefact Northern Europe

Lennert de Rijk

Lennert de Rijk, Managing Partner

Artefact Northern Europe