Data Marketing in China - USA Session

Boost Sales & Marketing Performance through A Dual Approach, from the West to China – A Quick & Easy Guide

Why localization of customer activation, tools, and teams is needed?
What have successful players done?
How to start localising based on your business needs?

Join us for Artefact’s webinar with our experts, Mike Zhu (Partner, Artefact APAC) and Florian Muller (Consulting Director, Artefact APAC), in the field of data consulting and data marketing on Boost Sales & Marketing Performance through A Dual Approach, from the West to China, resonating with Chinese consumers and succeeding in the rapidly evolving landscape.

🗓️ Thursday, 20 June 2024 

USA Session: 11:00 AM ~ 11:40 AM, GMT-4, New York Time (11:00 PM ~ 11:40 PM, GMT+8)

This English webinar is open to Sales and Marketing departments experts from all industries, relevant to B2B and B2C business. We will send you a “Confirmation Calendar”, once your “Pre-registration” is successful.


> 05 Mins Greeting & Artefact Introduction

> 20 Mins – Sharing on How to “Boost Sales & Marketing Performance through A Dual Approach, from the West to China”

  • THE NEED for data marketing localization in China: unique customer experience & journey, unique digital & data ecosystem, unique regulation
  • THE PROVEN EFFECT of data marketing localization in China: x5-10 on the customer engagement
  • THE START of localisation in China: a business-centric approach vs a tech project

> 15 Mins – Q&A 

Sign up today to spend an insightful evening with industry peers!

Who We Are

Artefact is a leading global consulting company dedicated to accelerating the adoption of data and AI to positively impact people and organizations. We specialize in data transformation and data marketing to drive tangible business results across the entire enterprise value chain. Artefact offers the most comprehensive set of data-driven solutions per industry, built on deep data science and cutting-edge AI technologies, delivering AI projects at scale in all industry sectors.

Our 1500+ employees operate in 21 countries (Europe, Asia, Americas, Middle East, Africa) and we partner with 1000 clients, including some of the world's top 300 brands.


Mike Zhu

Mike Zhu, Partner, APAC


Florian Muller

Florian Muller, Consulting Director, APAC