Webinar
Webinar Nestlé, Artefact & Treasure Data - American Time
How Nestlé drives Marketing efficiencies and ROI leveraging the “Customer Data Cloud”
On April 25th, join industry experts Patricia Kristman, Head of Data Engineering Governance & Architecture at Nestlé, Charles VATIN, Solutions Engineering Director at Treasure Data, and Vinicius Guimarães, Senior Data Consultant at Artefact in this webinar on the topic:
How is Nestlé driving Marketing efficiencies & ROI with the Customer Data Cloud
Nestlé Brazil was facing rapidly changing consumer habits and needed to internalise consumer data management and develop personalised connections with their customers.
Supported by Artefact for vendor selection and deployment, they leveraged this opportunity to drive their digital transformation by implementing an enterprise CDP.
This project enabled better usage of first-party data and data democratisation throughout the company.