2020 was a year like no other. As the coronavirus pandemic forced consumers into lockdown, the rules of marketing changed completely. In a world where we’re all stuck at home, but living online, brands are under increasing pressure to accelerate their digital transformation and data capabilities or risk falling behind the curve.
In this session, Artefact, AB InBev and Samsung discuss how brands can use their data better in 2021 to achieve a competitive advantage. The panel will share advice on how to refine data marketing strategies, how to improve first-party data utilisation and how to optimise measurement to maximise success in a cookieless world.