Webinar Ipsen - Event Banner

Join us for our upcoming webinar on 25 September 2024 with the exceptional presence of the Data Science team of IPSEN  and the Data & AI consultants of Artefact, who will share their return of experience and the benefits of the Artefact’s Marketing Mix Modelling approach to optimize the true incrementality of their marketing & media activities and maximize ROI.

In the highly regulated pharmaceutical industry, optimizing marketing strategies is crucial for maximizing return on investment (ROI). This webinar will dive deep into the essentials of Marketing Mix Modeling (MMM) and its application in the pharma sector. Learn how to collect and analyze data, build effective models, and leverage MMM insights to enhance your marketing efforts.

IPSEN is a global biopharmaceutical company with a focus on bringing transformative medicines to patients in three therapeutic areas: Oncology, Rare Disease and Neuroscience.

ARTEFACT is a leading global consulting company specialising in data transformation and data marketing to drive tangible business results across the entire enterprise value chain.

Webinar Agenda: 45′ of presentation and 15′ of Q&A

  • The fundamentals of Marketing Mix Modeling (MMM)

  • How to leverage data to enhance your marketing strategies

  • Real-world applications through our case study with IPSEN

  • Future trends in MMM for the pharmaceutical industry

According to your time-zone, here is the webinar time:

  • 15:00 – 16:00 BST (UTC+1) – UK
  • 16:00 – 17:00 CEST (UTC+2) – France, Germany, Benelux
  • 10:00 – 11:00 EDT (UTC-4) – USA East Coast

Speaker(s)

Join us for our upcoming webinar on 25 September 2024 with the exceptional presence of the Data Science team of IPSEN  and the Data & AI consultants of Artefact, who will share their return of experience and the benefits of the Artefact’s Marketing Mix Modelling approach to optimize the true incrementality of their marketing & media activities and maximize ROI.

In the highly regulated pharmaceutical industry, optimizing marketing strategies is crucial for maximizing return on investment (ROI). This webinar will dive deep into the essentials of Marketing Mix Modeling (MMM) and its application in the pharma sector. Learn how to collect and analyze data, build effective models, and leverage MMM insights to enhance your marketing efforts.

IPSEN is a global biopharmaceutical company with a focus on bringing transformative medicines to patients in three therapeutic areas: Oncology, Rare Disease and Neuroscience.

ARTEFACT is a leading global consulting company specialising in data transformation and data marketing to drive tangible business results across the entire enterprise value chain.

Webinar Agenda: 45' of presentation and 15' of Q&A

  • The fundamentals of Marketing Mix Modeling (MMM)
  • How to leverage data to enhance your marketing strategies
  • Real-world applications through our case study with IPSEN
  • Future trends in MMM for the pharmaceutical industry

According to your time-zone, here is the webinar time:

  • 15:00 - 16:00 BST (UTC+1) - UK
  • 16:00 - 17:00 CEST (UTC+2) - France, Germany, Benelux
  • 10:00 - 11:00 EDT (UTC-4) - USA East Coast

Join us for our upcoming webinar on 25 September 2024 with the exceptional presence of the Data Science team of IPSEN  and the Data & AI consultants of Artefact, who will share their return of experience and the benefits of the Artefact’s Marketing Mix Modelling approach to optimize the true incrementality of their marketing & media activities and maximize ROI.

In the highly regulated pharmaceutical industry, optimizing marketing strategies is crucial for maximizing return on investment (ROI). This webinar will dive deep into the essentials of Marketing Mix Modeling (MMM) and its application in the pharma sector. Learn how to collect and analyze data, build effective models, and leverage MMM insights to enhance your marketing efforts.

IPSEN is a global biopharmaceutical company with a focus on bringing transformative medicines to patients in three therapeutic areas: Oncology, Rare Disease and Neuroscience.

ARTEFACT is a leading global consulting company specialising in data transformation and data marketing to drive tangible business results across the entire enterprise value chain.

Webinar Agenda: 45' of presentation and 15' of Q&A

  • The fundamentals of Marketing Mix Modeling (MMM)
  • How to leverage data to enhance your marketing strategies
  • Real-world applications through our case study with IPSEN
  • Future trends in MMM for the pharmaceutical industry

According to your time-zone, here is the webinar time:

  • 15:00 - 16:00 BST (UTC+1) - UK
  • 16:00 - 17:00 CEST (UTC+2) - France, Germany, Benelux
  • 10:00 - 11:00 EDT (UTC-4) - USA East Coast

Join us for our upcoming webinar on 25 September 2024 with the exceptional presence of the Data Science team of IPSEN  and the Data & AI consultants of Artefact, who will share their return of experience and the benefits of the Artefact’s Marketing Mix Modelling approach to optimize the true incrementality of their marketing & media activities and maximize ROI.

In the highly regulated pharmaceutical industry, optimizing marketing strategies is crucial for maximizing return on investment (ROI). This webinar will dive deep into the essentials of Marketing Mix Modeling (MMM) and its application in the pharma sector. Learn how to collect and analyze data, build effective models, and leverage MMM insights to enhance your marketing efforts.

IPSEN is a global biopharmaceutical company with a focus on bringing transformative medicines to patients in three therapeutic areas: Oncology, Rare Disease and Neuroscience.

ARTEFACT is a leading global consulting company specialising in data transformation and data marketing to drive tangible business results across the entire enterprise value chain.

Webinar Agenda: 45' of presentation and 15' of Q&A

  • The fundamentals of Marketing Mix Modeling (MMM)
  • How to leverage data to enhance your marketing strategies
  • Real-world applications through our case study with IPSEN
  • Future trends in MMM for the pharmaceutical industry

According to your time-zone, here is the webinar time:

  • 15:00 - 16:00 BST (UTC+1) - UK
  • 16:00 - 17:00 CEST (UTC+2) - France, Germany, Benelux
  • 10:00 - 11:00 EDT (UTC-4) - USA East Coast

Join us for our upcoming webinar on 25 September 2024 with the exceptional presence of the Data Science team of IPSEN  and the Data & AI consultants of Artefact, who will share their return of experience and the benefits of the Artefact’s Marketing Mix Modelling approach to optimize the true incrementality of their marketing & media activities and maximize ROI.

In the highly regulated pharmaceutical industry, optimizing marketing strategies is crucial for maximizing return on investment (ROI). This webinar will dive deep into the essentials of Marketing Mix Modeling (MMM) and its application in the pharma sector. Learn how to collect and analyze data, build effective models, and leverage MMM insights to enhance your marketing efforts.

IPSEN is a global biopharmaceutical company with a focus on bringing transformative medicines to patients in three therapeutic areas: Oncology, Rare Disease and Neuroscience.

ARTEFACT is a leading global consulting company specialising in data transformation and data marketing to drive tangible business results across the entire enterprise value chain.

Webinar Agenda: 45' of presentation and 15' of Q&A

  • The fundamentals of Marketing Mix Modeling (MMM)
  • How to leverage data to enhance your marketing strategies
  • Real-world applications through our case study with IPSEN
  • Future trends in MMM for the pharmaceutical industry

According to your time-zone, here is the webinar time:

  • 15:00 - 16:00 BST (UTC+1) - UK
  • 16:00 - 17:00 CEST (UTC+2) - France, Germany, Benelux
  • 10:00 - 11:00 EDT (UTC-4) - USA East Coast