Artefact: About Digital Marketing

The need for speed: How to supercharge website speed (and optimise Core Web Vitals)


In May 2021, a change is coming for Digital Marketers. For the first time, Google will start using Core Web Vitals as ranking signals — meaning slow-loading sites (or those with poor page experience scores) may soon start dropping down the search rankings.

So, what can marketers do?

In this session, Artefact experts explain what Core Web Vitals are, highlight best practice examples from some of the UK’s biggest retailers, and share quick wins marketers can roll out to improve site performance right now.


Andrew Limn

Andrew Limn, SEO Director

Artefact UK

Andy has worked in SEO for over 7 years, specialising in the technical aspects of the channel. Previously working with big brands like Argos, he now leads on global SEO for Nissan.

Nick Samuel

Nick Samuel, Senior SEO Manager

Artefact UK

Nick started out in SEO in 2013 and has since worked in a variety of technical roles from Web Development to E-Commerce management to his current SEO role at Artefact.

Charlie Kay

Charlie Kay, Head of SEO & Content

Artefact UK

Charlie has over 10 years digital marketing experience, specialising in SEO across all three pillars (content, technical
and outreach). She has worked both agency-side and client-side with brands including wagamama, Jamie Oliver,
Liberty, Selfridges, Lindt, YOTEL, The National Gallery, Prezzo and more to help deliver global SEO strategies to drive growth.