Join us for an exclusive event exploring the evolving landscape of digital marketing, including how it can be used to make third-sector marketing activities more effective and help stretched budgets go further. In a competitive landscape, how can your organisation stay ahead for less in the digital marketing world?
Hosted by Artefact UK, this conference brings together thought leaders and industry experts to share insights into generative AI, cutting-edge search technologies, and actionable strategies to optimise paid and organic search efforts. From Google’s transformative updates to Microsoft’s forward-thinking developments, this event offers a glimpse into how future search innovations can help push your organisation to a wider audience. Attendees will be equipped with tools to adapt and thrive in a rapidly changing digital environment.
- 09:00 | Registration
- 09:30 | Opening address by Mark Smith, Chief Client Officer and Managing Director of Artefact UK
- 09:45 | Making PPC Spend Work Harder
Using advancements in paid search AI to make your paid marketing budget work harder and smarter to reach potential supporters by Ed Destrem, Head of PPC, Artefact UK - 10:15 | Understanding What’s Driving Success
In today’s complex media environment, charities need to be smarter than ever with limited budgets. Understanding what’s truly working—and what’s not—is essential for driving meaningful impact.We will explore the critical role of measurement in modern marketing, how to track user behaviour across channels, and how to make the most of that data to inform decision-making.
By Bernal Mazaira, Head of Analytics & Retail Media, Artefact UK & Vedika Sanghai, Senior Consulting Manager, Artefact UK - 10:45 – 11:15 | Refreshments/Networking
- 11:15 | Streamlining Production of Awesome Content Through AI
Creating high-impact content with limited time and resources is a constant challenge. We will explore how AI can support mission-driven organisations in producing compelling, values-led content more efficiently—without compromising authenticity or editorial standards.We will address key concerns unique to the third sector, such as maintaining trust, safeguarding voice, and navigating ethical considerations around automation.
By Amy Golding, SEO Content Manager, Artefact UK - 11:45 | Engage Like a Machine: AI Tools Supercharging Social
Social media is one of the most powerful tools at a charity’s disposal—but keeping content fresh, engaging, and mission-aligned can stretch limited teams.Here we explore how AI can transform the way charities plan, create, and schedule social content—making it easier to stay consistent, responsive, and impactful across platforms.
By Chris Barnes, Founder, Chatterback Comms - 12:15 | Q&A Panel with Mark Smith, Ed Destrem, Bernal Mazaira, Amy Golding, and Chris Barnes
- 12:45 – 13:45 | Lunch & Networking
Speaker(s)
Join us for an exclusive event exploring the evolving landscape of digital marketing, including how it can be used to make third-sector marketing activities more effective and help stretched budgets go further. In a competitive landscape, how can your organisation stay ahead for less in the digital marketing world?
Hosted by Artefact UK, this conference brings together thought leaders and industry experts to share insights into generative AI, cutting-edge search technologies, and actionable strategies to optimise paid and organic search efforts. From Google’s transformative updates to Microsoft’s forward-thinking developments, this event offers a glimpse into how future search innovations can help push your organisation to a wider audience. Attendees will be equipped with tools to adapt and thrive in a rapidly changing digital environment.
- 09:00 | Registration
- 09:30 | Opening address by Mark Smith, Chief Client Officer and Managing Director of Artefact UK
- 09:45 | Making PPC Spend Work Harder Using advancements in paid search AI to make your paid marketing budget work harder and smarter to reach potential supporters by Ed Destrem, Head of PPC, Artefact UK
- 10:15 | Understanding What's Driving Success In today’s complex media environment, charities need to be smarter than ever with limited budgets. Understanding what’s truly working—and what’s not—is essential for driving meaningful impact.We will explore the critical role of measurement in modern marketing, how to track user behaviour across channels, and how to make the most of that data to inform decision-making. By Bernal Mazaira, Head of Analytics & Retail Media, Artefact UK & Vedika Sanghai, Senior Consulting Manager, Artefact UK
- 10:45 - 11:15 | Refreshments/Networking
- 11:15 | Streamlining Production of Awesome Content Through AI Creating high-impact content with limited time and resources is a constant challenge. We will explore how AI can support mission-driven organisations in producing compelling, values-led content more efficiently—without compromising authenticity or editorial standards.We will address key concerns unique to the third sector, such as maintaining trust, safeguarding voice, and navigating ethical considerations around automation. By Amy Golding, SEO Content Manager, Artefact UK
- 11:45 | Engage Like a Machine: AI Tools Supercharging Social Social media is one of the most powerful tools at a charity’s disposal—but keeping content fresh, engaging, and mission-aligned can stretch limited teams.Here we explore how AI can transform the way charities plan, create, and schedule social content—making it easier to stay consistent, responsive, and impactful across platforms. By Chris Barnes, Founder, Chatterback Comms
- 12:15 | Q&A Panel with Mark Smith, Ed Destrem, Bernal Mazaira, Amy Golding, and Chris Barnes
- 12:45 - 13:45 | Lunch & Networking
- 09:00 | Registration
- 09:30 | Opening address by Mark Smith, Chief Client Officer and Managing Director of Artefact UK
- 09:45 | Making PPC Spend Work Harder Using advancements in paid search AI to make your paid marketing budget work harder and smarter to reach potential supporters by Ed Destrem, Head of PPC, Artefact UK
- 10:15 | Understanding What's Driving Success In today’s complex media environment, charities need to be smarter than ever with limited budgets. Understanding what’s truly working—and what’s not—is essential for driving meaningful impact.We will explore the critical role of measurement in modern marketing, how to track user behaviour across channels, and how to make the most of that data to inform decision-making. By Bernal Mazaira, Head of Analytics & Retail Media, Artefact UK & Vedika Sanghai, Senior Consulting Manager, Artefact UK
- 10:45 - 11:15 | Refreshments/Networking
- 11:15 | Streamlining Production of Awesome Content Through AI Creating high-impact content with limited time and resources is a constant challenge. We will explore how AI can support mission-driven organisations in producing compelling, values-led content more efficiently—without compromising authenticity or editorial standards.We will address key concerns unique to the third sector, such as maintaining trust, safeguarding voice, and navigating ethical considerations around automation. By Amy Golding, SEO Content Manager, Artefact UK
- 11:45 | Engage Like a Machine: AI Tools Supercharging Social Social media is one of the most powerful tools at a charity’s disposal—but keeping content fresh, engaging, and mission-aligned can stretch limited teams.Here we explore how AI can transform the way charities plan, create, and schedule social content—making it easier to stay consistent, responsive, and impactful across platforms. By Chris Barnes, Founder, Chatterback Comms
- 12:15 | Q&A Panel with Mark Smith, Ed Destrem, Bernal Mazaira, Amy Golding, and Chris Barnes
- 12:45 - 13:45 | Lunch & Networking
- 09:00 | Registration
- 09:30 | Opening address by Mark Smith, Chief Client Officer and Managing Director of Artefact UK
- 09:45 | Making PPC Spend Work Harder Using advancements in paid search AI to make your paid marketing budget work harder and smarter to reach potential supporters by Ed Destrem, Head of PPC, Artefact UK
- 10:15 | Understanding What's Driving Success In today’s complex media environment, charities need to be smarter than ever with limited budgets. Understanding what’s truly working—and what’s not—is essential for driving meaningful impact.We will explore the critical role of measurement in modern marketing, how to track user behaviour across channels, and how to make the most of that data to inform decision-making. By Bernal Mazaira, Head of Analytics & Retail Media, Artefact UK & Vedika Sanghai, Senior Consulting Manager, Artefact UK
- 10:45 - 11:15 | Refreshments/Networking
- 11:15 | Streamlining Production of Awesome Content Through AI Creating high-impact content with limited time and resources is a constant challenge. We will explore how AI can support mission-driven organisations in producing compelling, values-led content more efficiently—without compromising authenticity or editorial standards.We will address key concerns unique to the third sector, such as maintaining trust, safeguarding voice, and navigating ethical considerations around automation. By Amy Golding, SEO Content Manager, Artefact UK
- 11:45 | Engage Like a Machine: AI Tools Supercharging Social Social media is one of the most powerful tools at a charity’s disposal—but keeping content fresh, engaging, and mission-aligned can stretch limited teams.Here we explore how AI can transform the way charities plan, create, and schedule social content—making it easier to stay consistent, responsive, and impactful across platforms. By Chris Barnes, Founder, Chatterback Comms
- 12:15 | Q&A Panel with Mark Smith, Ed Destrem, Bernal Mazaira, Amy Golding, and Chris Barnes
- 12:45 - 13:45 | Lunch & Networking
- 09:00 | Registration
- 09:30 | Opening address by Mark Smith, Chief Client Officer and Managing Director of Artefact UK
- 09:45 | Making PPC Spend Work Harder Using advancements in paid search AI to make your paid marketing budget work harder and smarter to reach potential supporters by Ed Destrem, Head of PPC, Artefact UK
- 10:15 | Understanding What's Driving Success In today’s complex media environment, charities need to be smarter than ever with limited budgets. Understanding what’s truly working—and what’s not—is essential for driving meaningful impact.We will explore the critical role of measurement in modern marketing, how to track user behaviour across channels, and how to make the most of that data to inform decision-making. By Bernal Mazaira, Head of Analytics & Retail Media, Artefact UK & Vedika Sanghai, Senior Consulting Manager, Artefact UK
- 10:45 - 11:15 | Refreshments/Networking
- 11:15 | Streamlining Production of Awesome Content Through AI Creating high-impact content with limited time and resources is a constant challenge. We will explore how AI can support mission-driven organisations in producing compelling, values-led content more efficiently—without compromising authenticity or editorial standards.We will address key concerns unique to the third sector, such as maintaining trust, safeguarding voice, and navigating ethical considerations around automation. By Amy Golding, SEO Content Manager, Artefact UK
- 11:45 | Engage Like a Machine: AI Tools Supercharging Social Social media is one of the most powerful tools at a charity’s disposal—but keeping content fresh, engaging, and mission-aligned can stretch limited teams.Here we explore how AI can transform the way charities plan, create, and schedule social content—making it easier to stay consistent, responsive, and impactful across platforms. By Chris Barnes, Founder, Chatterback Comms
- 12:15 | Q&A Panel with Mark Smith, Ed Destrem, Bernal Mazaira, Amy Golding, and Chris Barnes
- 12:45 - 13:45 | Lunch & Networking
- 09:00 | Registration
- 09:30 | Opening address by Mark Smith, Chief Client Officer and Managing Director of Artefact UK
- 09:45 | Making PPC Spend Work Harder Using advancements in paid search AI to make your paid marketing budget work harder and smarter to reach potential supporters by Ed Destrem, Head of PPC, Artefact UK
- 10:15 | Understanding What's Driving Success In today’s complex media environment, charities need to be smarter than ever with limited budgets. Understanding what’s truly working—and what’s not—is essential for driving meaningful impact.We will explore the critical role of measurement in modern marketing, how to track user behaviour across channels, and how to make the most of that data to inform decision-making. By Bernal Mazaira, Head of Analytics & Retail Media, Artefact UK & Vedika Sanghai, Senior Consulting Manager, Artefact UK
- 10:45 - 11:15 | Refreshments/Networking
- 11:15 | Streamlining Production of Awesome Content Through AI Creating high-impact content with limited time and resources is a constant challenge. We will explore how AI can support mission-driven organisations in producing compelling, values-led content more efficiently—without compromising authenticity or editorial standards.We will address key concerns unique to the third sector, such as maintaining trust, safeguarding voice, and navigating ethical considerations around automation. By Amy Golding, SEO Content Manager, Artefact UK
- 11:45 | Engage Like a Machine: AI Tools Supercharging Social Social media is one of the most powerful tools at a charity’s disposal—but keeping content fresh, engaging, and mission-aligned can stretch limited teams.Here we explore how AI can transform the way charities plan, create, and schedule social content—making it easier to stay consistent, responsive, and impactful across platforms. By Chris Barnes, Founder, Chatterback Comms
- 12:15 | Q&A Panel with Mark Smith, Ed Destrem, Bernal Mazaira, Amy Golding, and Chris Barnes
- 12:45 - 13:45 | Lunch & Networking
- 09:00 | Registration
- 09:30 | Opening address by Mark Smith, Chief Client Officer and Managing Director of Artefact UK
- 09:45 | Making PPC Spend Work Harder Using advancements in paid search AI to make your paid marketing budget work harder and smarter to reach potential supporters by Ed Destrem, Head of PPC, Artefact UK
- 10:15 | Understanding What's Driving Success In today’s complex media environment, charities need to be smarter than ever with limited budgets. Understanding what’s truly working—and what’s not—is essential for driving meaningful impact.We will explore the critical role of measurement in modern marketing, how to track user behaviour across channels, and how to make the most of that data to inform decision-making. By Bernal Mazaira, Head of Analytics & Retail Media, Artefact UK & Vedika Sanghai, Senior Consulting Manager, Artefact UK
- 10:45 - 11:15 | Refreshments/Networking
- 11:15 | Streamlining Production of Awesome Content Through AI Creating high-impact content with limited time and resources is a constant challenge. We will explore how AI can support mission-driven organisations in producing compelling, values-led content more efficiently—without compromising authenticity or editorial standards.We will address key concerns unique to the third sector, such as maintaining trust, safeguarding voice, and navigating ethical considerations around automation. By Amy Golding, SEO Content Manager, Artefact UK
- 11:45 | Engage Like a Machine: AI Tools Supercharging Social Social media is one of the most powerful tools at a charity’s disposal—but keeping content fresh, engaging, and mission-aligned can stretch limited teams.Here we explore how AI can transform the way charities plan, create, and schedule social content—making it easier to stay consistent, responsive, and impactful across platforms. By Chris Barnes, Founder, Chatterback Comms
- 12:15 | Q&A Panel with Mark Smith, Ed Destrem, Bernal Mazaira, Amy Golding, and Chris Barnes
- 12:45 - 13:45 | Lunch & Networking
