Your customers aren’t Googling like they used to. They’re asking AI, and AI is now answering with creator content. This dynamic requires rethinking which creators you invest in and how you think about success.
Join Traackr, Artefact, and Creator Revolution to understand what’s changing, what it means for your creator strategy, and how to get ahead of it.
You’ll walk away knowing:
- How to evaluate creators based on their potential to show up in AI-generated answers
- What makes content more likely to be cited by AI search tools
- How to brief creators with this in mind
- Early metrics and signals you can start tracking today
Speaker(s)
Claire Sauvage, Data & AI Director
Artefact
