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ChatGPT va-t-il remplacer Google ?
At the beginning of December 2022, the general public discovered ChatGPT, but can it replace Google as a search engine?
Data Mesh: How decentralization democratizes data use across the enterprise
How can data mesh meet the challenges of centralized data architecture and contribute to better data usage by operational staff?
Why is the “data as a product” concept central to data mesh?
By applying product thinking to datasets and ensuring they have capabilities, domain teams can create data products.
The vital role data governance plays in achieving sustainability goals
Sustainability is a key focus for today’s organisations, and with consumers’ purchase decisions increasingly based on ‘green’ credentials...
All you need to know to get started with Vertex AI Pipelines
Presentation of a tool that demonstrates, practically, our experience using Vertex AI Pipelines in a project running in production.
Why do we need a full search approach?
SEO and SEA channels are key components in the digital marketing mix for most companies, but there is often a lack of a joint marketing...
Four Steps to Attain Fan Insights Through Advanced Data Marketing
What if we could gather informations about sports fan to learn what they like and prefer about their favorite teams, players?
Migrating to GA4: How to successfully make the move
Migrating to GA4 can be a difficult task but is essential to do. Here are our best practices to succesfully make the move.
MROI - Une nouvelle approche data-driven pour la mesure des campagnes on et offline
Florian Thiebaut, Partner and Data-Marketing Practice lead, spoke about MROI to the podcast "Les 5 minutes data" created by Intuiti.
Interview of Florian Thiébaut "CDPs, platforms used for data centralisation and audience segmentation, become the norm"
CDPs have earned their stripes just several months after the end of third-party cookie collection in browsers - Florian Thiébaut
Interview by The Drum - Podcast: The Next Phase of AI & Opportunities for Marketers
In November, Pascal Coggia, took part in The Drum Network’s podcast, ‘The next phase of AI and the opportunities for marketers’.
Stimulez l'acquisition et la fidélisation des abonnés grâce à une approche axée sur le consommateur.
In this highly competitive market, the ability to win viewers’ attention and drive subscriber acquisition and retention are important...
Reasons why server-side tagging is key for data control and our point of view regarding the different solutions.
Comment la nouvelle fonctionnalité de pilotage différencié de Google Ads permet de réaliser et mesurer l’acquisition de nouveaux clients
Until now, it has been difficult to develop new client acquisitions with Google Ads. Even if the goal is to get a good ROI or...
Retour sur Google Performance Max, son intérêt et les opportunités qu’offre ce type de campagnes.
Why should advertisers launch Google Performance Max campaigns? How can I make the most of Performance Max campaigns?
En netlinking, qu’est-ce qu’un rythme naturel ?
Le netlinking est l'une des pratiques de référencement les plus utilisées et les plus efficaces pour obtenir un meilleur référencement sur Google.
Data Mesh: Principles, promises and realities of a decentralized data management model
Justine Nerce and Killian Gaumont (Artefact) along with Amine Mokhtari (Google Cloud) conducted a Data Mesh Workshop.
Consumer attention and its importance for paid media
Our attention spans are rapidly diminishing. In a little over a decade, the average human attention span dropped from 12 to eight seconds (Microsoft, 2015)....
How to build consumer trust with a privacy-by-design approach
Undertaken with the right mindset and technology, privacy-by-design delivers value to consumers and builds trust for the long term.
Industrialiser la mesure de l’empreinte carbone pour atteindre la neutralité
Pour atteindre la neutralité carbone et faire face à l'urgence climatique, le défi pour les grandes entreprises consiste tout d’abord à calculer son empreinte carbone.
Unlocking the Future: How financial institutions can prepare to scale AI
Athena Sharma speaks about the proliferation of AI projects in the banking and insurance industries, the difficulties some financial institutions are facing with regard to...
dbt coalesce 2022 recap
The edition of dbt coalesce was taking place in New Orleans. And we learned a ton about the analytics engineering landscape.
Unleash the power of first-party data with a Customer Data Platform
The digital media landscape is changing and requires a new approach. Read how a CDP can help you turn first-party data into relevant actions in...