Generative AI technologies
Generative AI technologies are empowering people and businesses.
We see the implementation of Generative AI in business according to 3 main types of application.
We partner with a solid ecosystem of AI & GenAI experts and we are certified experts with all major Cloud providers.
Hyperscalers
Major Actors
Technological enablers
Our generative AI convictions on 5 key areas to address your needs.
Generative AI Survey: the technology, the reward, the risks
Interviews with industry & thought leaders, early adopters in Generative AI Technology:
- Generative AI: looking back on a 6 month marathon
- Generative AI: applications and benefits for business
- Implementing Generative AI: technical challenges
- Implementing Generative AI: impact on jobs and people
- Implementing Generative AI: ethical stakes and ESG
Our expert content about Generative AI
How AI is changing search and what it means for customers, marketers and brands
AI is transforming search, shifting it from ranking and retrieval towards reasoning and synthesis. This whitepaper charts this evolution, explains the mechanics of large language...
A C-Suite Guide to Marketing Measurement in 2025
In 2025, marketing measurement has become a top priority for the C-suite. While generative AI is transforming campaign execution, measurement is what proves value and...
The Execution Problem: Why Even Flawless Pricing Strategies Fail Between the C-Suite and the Shelf
Margin leakage often hides in complex pricing, promotions, and multi-channel strategies, where list prices rarely match the final pocket price. Promotions can cannibalize sales, and...
Unlocking Commercial Efficiency: The Transformative Power of AI Agents
AI Agents are revolutionizing commercial operations by automating tasks, enhancing customer relationships, and providing actionable insights. From boosting salesforce efficiency to optimizing pricing strategies, these...
Artefact publishes its research on AI applied to the identification of atypical customer profiles, developed and tested with a leading French Bank
Artefact, in partnership with Societe Generale and Sorbonne University, presents a new AI approach to identify atypical customer profiles. Tested on real banking data, this...
AI-Driven Digital Twins: Unlocking Exponential Operational Gains
Initially, digital twins were used to study how rockets behaved under varying circumstances. Today, they are widely applied to improve operational performance and are becoming...
When Art meets AI: Artefact's "Collective Memory" exhibition redefines creative boundaries
At Artefact, we've always believed that artificial intelligence isn't just about algorithms and data—it's about amplifying human creativity. This conviction is embedded in our DNA...
The $909 Billion AI Revolution: Generative AI’s Transformative Impact in MENA
The artificial intelligence market is on an explosive growth trajectory – GlobalData forecasts it will reach $909 billion by 2030, up from about $100 billion...
Scaling creative asset production with Generative AI for optimized media performance
The digital marketing landscape is constantly evolving, driven by technological innovations that continually redefine brand engagement strategies. At the heart of this revolution is Generative...
AI, music & creativity: A conversation with Artefact’s Julien Ho-Tong, Managing Partner, and Nicolas Lang, Senior Consultant.
The music industry is entering a new phase of transformation thanks to AI and generative AI. In this conversation for The Bridge, Julien Ho-Tong, Managing...
The ethical considerations and governance required for responsible Al adoption
The adoption of AI brings significant ethical considerations and governance challenges that must not be ignored. The way we develop, deploy, and manage AI technologies...
Shopping in the age of chatbots and Generative Engine Optimization (GEO) - where do we stand today?
This article explores how shopping behavior is rapidly evolving through the rise of Generative Engine Optimization (GEO) and AI-powered search experiences. With platforms like ChatGPT...
